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SUMMARY:The HSMAI Day Germany
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nWelcome to The HSMAI Day Germany \nin cooperation with\n\nScandic Berlin Kurfürstendamm\nTuesday October 16th\nFrom 11:00- 18:00 including drinks and networking\nA full-day conference intended to provide you and your team an overview of current industry developments\, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program\, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation\, repeat business and results\, the Service Pledge program gives you tools to fine tune your management of these. \nTarget groups: GM´s and their leadership team\, Destination Directors\, Commercial Leaders\, HR\, RM Directors\, Sales & Marketers and HQ. \nIt´s free to attend for HSMAI company members working directly in the hotel\, event and travel industry. \nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”full_rounded” size=”medium” icon=”mk-moon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/the-hsmai-day-germany-tickets-44016364130″ align=”center” button_custom_width=”350″ bg_color=”#663399″]Sign up today![/mk_button][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1530019989601{margin-bottom: 0px !important;}”]\n Program\n[/vc_column_text][mk_table]\n\n\n\n\nTime\nWhat\n\n\n\n\n\n\n11:00-11:30\n\nRegistration\, coffee and networking\n\n\n\n\n\n11:30-11:40\n\nWelcome\nBy Ingunn Hofseth\, President & CEO\, HSMAI Region Europe \n\n\n\n\n\n11:40-12:10\n\nGrowing Direct Bookings – OTA marketing tactics and how to reply to them\nBy Ralf Denke\, Vice President E-Business\, Deutsche Hospitality \nRalf Denke is Vice President E-Business at the German hotel group Deutsche Hospitality and since January 2015 has been responsible for the whole digital strategy of their brands “Steigenberger Hotels and Resorts”\, “IntercityHotel” and “Jaz in the city”. He manages the online distribution\, online marketing activities and innovation projects for around 100 hotels globally. Ralf has been working in the digital industry for almost 15 years\, mainly at successful startup companies in the travel industry before he joined Deutsche Hospitality. \nRalf is also a member of the HSMAI Region Europe Distribution Advisory Board. \n\n\n\n\n\n12:10-12:30\n\nThe current state of hotel rate parity in Europe\, a deep dive into parity performance.\nOTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!\n\n  \nBy Daniel Brand\, Business Development Manager ay OTA Insight \n\n\n\n\n\n\n12:30-13:30\n\n\nLunch and networking\n\n\n\n\n\n13:30-14:00\n\nHow can you take advantages from HSMAI Region Europe Digital Expert LAB in developing your team?\nBy Margitte Verkruijsse-Reiner\, Project Manager\, Digital Expert program\, HSMAI Region Europe \n\n\n\n\n\n14:00-14:30\n\n\nThe changing skills and competences of future commercial leaders. Moving towards a coaching leadership style.\nBy Susan Meinl\, Director Human Resources\, Design Hotels AG \nSusan is also a member of the HSMAI Region Europe Culture & People Advisory Board. \nThe HSMAI Day Germany will continue the debate from the HSMAI Region Europe Leadership Day in London about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: \n\nRevenue Management\nMarketing\nSales\nDistribution\nCulture & People\nInnovation\n\nBy the end of the day there will be a discussion with executive leaders from the hotel and travel industry in Germany \n\n\n\n\n\n14:30-14:50\n\n\nCoffee break and networking\n\n\n\n\n\n14:50-15:10\n\n\nDirect Booking Bermuda Triangle: Why are you losing your website visitors?\nBy André Bressel\, Head of Operations\, Hotelchamp \n\n\n\n\n\n15:10-15:30\n\n\nInfluencing the Traveller Path to Purchase with TripAdvisor\n74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers. \n\nGet data-driven insights on traveller behaviour and purchase patterns\nDiscover how you can influence booking decisions on TripAdvisor\nAccess valuable tips and best practices used by hoteliers\n\n\n\n\nBy Mirco Schanz\, Senior Key Account Manager DACH\, TripAdvisor \n\n\n\n\n\n\n\n\n15:30-16:15\n\n\nThe changing skills and competences of future commercial leaders\nModerator: Margitte Verkruijsse-Reiner\, Project Manager\, Digital Expert program\, HSMAI Region Europe \nDebate with industry leaders and the delegates \n\nWhat are the top issues facing your discipline … and the industry as a whole today?\nIf your business’ priorities have changed in the last year\, what have they shifted away from\, and to?\nWhat components and competences need HSMAI’s attention?\nWhat is the next thing coming at us? Is it an opportunity\, or a challenge?\n\n\n\n\n\n\n\n\n\nRalf Denke\, Vice President E-Business\, Deutsche Hospitality\n\n\n\n\n\n\n\n \n\nSusan Meinl\, Director Human Resources\, Design Hotels AG\n\n\n\n\n\n\n\n\n\nDirk Bremer\, President\,  Travel Industry Club\n\n\n\n\n\n\n16:15-16:40\n\n\nHSMAI & Customer Alliance Guest Experience Award\nWe will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals\, such as TripAdvisor\, booking.com\, Hotels.com\, Google\, Facebook and more. \n\n\n\n\n\n16:40\n \nDrinks and networking\n\n\n\n\n\n[/mk_table][/vc_column][/vc_row][vc_row][vc_column][mk_button corner_style=”full_rounded” size=”medium” icon=”mk-moon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/the-hsmai-day-germany-tickets-44016364130″ align=”center” button_custom_width=”350″ bg_color=”#663399″]Sign up today![/mk_button][/vc_column][/vc_row][vc_row][/vc_row][vc_column][/vc_column][vc_column_text css=”.vc_custom_1530019989601{margin-bottom: 0px !important;}”]\n[/vc_column_text]
URL:https://hsmai.eu/event/the-hsmai-day-germany/
LOCATION:Scandic Berlin Kurfürstendamm\, Augsburger Straße 5\, Berlin\, Berlin\, 10789\, Germany
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