European Hotel Trends November 2025, European hotels stay on course
In November, the European hotel market trend remains positive: RevPAR growth holds up (+1.9% to €84.2), mainly supported by higher average rates (+1.8%), while occupancy is virtually flat (+0.1 pp).
European hotel trends: November 2025 – RevPAR by Hospitality ON
The Mediterranean arc accelerates, but local dynamics diverge
Once again, the key impetus comes from the South:
Spain (+5.3% in RevPAR) and Italy (+4.4%) clearly outperform. At city level, Spain remains highly polarised, with Madrid (+8.6%) driving the month and Bilbao (+15.3%) continuing to benefit from its strengthened air connectivity in 2025. By contrast, Barcelona declines again (-6.4%), increasingly suggesting a more structural slowdown rather than a one‑off calendar effect.
In Italy, the contrast is even sharper. Venice suffers (-13.8%) from the absence of the Art Biennale this year, while Rome accelerates (+15.3%). November’s events calendar was particularly busy in the Italian capital, with the Jubilee, the Lipedema World Congress, and SiGMA Europe — which relocated from Malta to Rome in 2025 — all contributing to Rome’s strong performance and, mechanically, creating a drawback effect for Malta, which declined during the month (-4.5% RevPAR).
Portugal also shows a decline (-6.3%), likely reflecting the impact of the significant expansion in its branded hotel supply in recent months, even though the year‑to‑date trend remains positive (+1.6% RevPAR YTD as of November 2025).
United Kingdom and France: sluggish growth led by “prime”
The UK is once again in positive territory (+2.0% RevPAR), confirming its recovery after a difficult first half. London helped support this momentum (+7.0%), driven by several major events at ExCeL, including WTM and the London Vet Show.
However, this does not change the broader picture of UK performance being primarily rate‑driven and, as across Europe, led by the upper segments.
France edges up (+1.7% RevPAR), but with a clear “two‑speed” geography: Paris (+6.3%) and the Mediterranean region—especially Marseille (+13.7%)—contribute strongly to growth, while the rest of the country, particularly the North‑West, struggled. It is also worth noting the shift in Greater Paris outside the city, which has returned to positive territory after several months of steep decline.
Germany and the Benelux: mixed signals
In November, Germany is broadly flat (-0.3%) but highly dispersed. Düsseldorf posts a strong increase (+16.1%) in a month shaped by the MEDICA event (17–20 November). Conversely, Munich falls sharply (-12.9%), penalized by a base effect, as electronica took place in mid‑November 2024 (with no edition in 2025), weighing on the comparison.
Despite this monthly decline, the Bavarian capital remains one of the best‑performing markets of 2025, a year that has been challenging overall for German hotels.
The picture is also mixed across the Benelux. The Netherlands remains in positive territory (+1.5% RevPAR), driven entirely by volume growth (occupancy +1.4 pp) while rates are slightly down. Belgium and Luxembourg, by contrast, both decline (-2.8%), reflecting more hesitant corporate demand and less fluid pricing toward year‑end.
The Alpine arc and Central Europe remain well oriented
The Alpine arc confirms its resilience:
Austria accelerates (+8.3% RevPAR), combining higher occupancy (+2.2 pp) with ADR gains, while Switzerland remains positive (+3.2%). Switzerland is supported mainly by stronger volumes, particularly an improvement in Geneva (+10.2%) this month, allowing the city’s hotels to return to balance for the year (+0.3% YTD RevPAR).
In Central & Eastern Europe, Poland continues to grow (+5.6%) with a more balanced price and occupancy profile. Prague posts a particularly strong performance this month (close to +10% RevPAR), while Budapest softens (-2.2%) but still maintains a very positive 2025 overall (+5.9% over the first 11 months). Further east and north, swings are more pronounced, but the 2025 trend remains favorable.
In Scandinavia, Helsinki stays in the green (+2.9% for the month) and confirms a strong catch‑up over the year.
The Baltic states follow the same pattern: even though Latvia drops in November (-11.8%), it remains one of the strongest performers year‑to‑date (+17.5%). By the end of November, the European market remains slightly positive (+1.4% RevPAR YTD at €91.9), driven by Spain (+4.2%), Italy (+3.5%), and Central & Eastern European countries such as Poland (+6.5%). While Western Europe—particularly the UK (+1.8%) and France (+0.9%)—shows only modest growth, Germany remains the laggard (-1.5% YTD as of November 2025).
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