Privacy Policy

Who we are

HSMAI (Hospitality Sales & Marketing Association International) Region Europe is the European branch of HSMAI Global, as source for knowledge, unity, networking and acknowledgement of excellence within our industry. Our website address is:

What personal data we collect and why we collect it


Comments are normally closed at our website, but in the event that they are opened for a particular purpose, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

The question remains academic, though, as the comment function is likely to remain closed.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Enquiries sent via contact forms will contain your name, email address, and a text field to state your business, as a minimum. Website URL and phone numbers may occur, but neither for storage purposes.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


The traffic figures are currently not subject to thorough analysis. We do however track the scale of the traffic and the origin countries, as well as referring sites or pages (links).

Who we share your data with

HSMAI has made a point of not reselling or sharing user data with third parties of any kind.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Additional information

How we protect your data

  1. HSMAI stores email addresses, names, workplace, job title and country of residence for:
    1. Subscribers to our newsletters
    2. Users with a registered account
  2. The information is protected by strongly encrypted passwords

What data breach procedures we have in place

In the unlikely event of a security breach, the information would only contain email addresses and passwords (the latter those of the HSMAI staff only). Registered users (i.e. the HSMAI staff and our service providers) and relevant authorities will be alerted immediately.

What third parties we receive data from

We only receive information from members, member companies and close partners, all of whom known to our members.

What automated decision making and/or profiling we do with user data is operated entirely manually. User profiles are limited to information on name, email address and the user’s potential website.

Industry regulatory disclosure requirements

Not currently established.

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search