HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation.


HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry.


The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

Education and Professional Development

Enhance your expertise and stay at the forefront of the field with comprehensive educational programs and workshops.

Networking Opportunities

Engage in a vibrant community and expand your connections through exclusive networking events, fostering valuable relationships in the hospitality industry.

Industry Insights and Research

Gain a competitive edge by accessing cutting-edge research and valuable insights into market trends, consumer behavior, and emerging opportunities in the hospitality.

Awards and Recognition

Celebrate excellence and elevate your brand’s reputation by participating in prestigious award ceremonies that honor outstanding achievements in hospitality.



Join our Individual Membership at HSMAI Europe for an exciting journey in the hospitality industry. Access educational programs and industry insights, while networking with professionals. Whether you’re a student or a hospitality enthusiast, unlock opportunities for growth and success. Elevate your career in hospitality today.


Immerse your hospitality business in a world of growth and success through our membership, tailor-made for hotels, small hospitality chains, cruises, event companies, and more, providing an enriching blend of valuable industry insights, specialized networking events, and powerful advocacy representation.


Flourish as a valuable partner, transcending boundaries and reaping the rewards of collaboration with the hospitality sector, showcasing your products and services to a captive audience, while forging meaningful connections with industry leaders and professionals. Take the next step to bringing your company and team to the next level!


A comprehensive membership designed to encompass the entirety of your organization, embracing hotels, travel companies, vendors, universities, and hotel schools, opening doors to a treasure trove of benefits including industry insights, educational resources, networking opportunities, awards, recognition and much more.

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search