HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation.


HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry.


The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

Our Service Pledge is why the industry’s leading companies are members of HSMAI Region Europe:

  • We pledge to provide transparent and neutral environments
  • We pledge to drive personal and professional growth
  • We pledge to be your industry point of reference
  • We pledge to provide you with cutting edge tools to grow your business
  • We pledge to go above and beyond to engage you


As a member, you’ll join a vibrant community of hospitality professionals, hoteliers, travel companies, vendors, universities, and students passionate about the hospitality industry. Our membership offers exclusive benefits, including access to valuable networking opportunities, industry insights, educational programs, and advocacy representation. Whether you are an individual looking to advance your career, a small hospitality company seeking to thrive in the market, a vendor eager to collaborate with the sector, or a university shaping future hospitality leaders, our membership provides tailored solutions to elevate your success in the ever-evolving world of hospitality. Join us and be a part of the driving force behind excellence in hospitality sales and marketing!

Information on demand
Your membership will be renewed automatically and is valid for one year. If you wish to end your membership in HSMAI, you must do so in writing. Termination of membership must be submitted at the latest two months prior to your annual renewal. The same is applicable for all coming years. If your termination of membership is received later than two months before the end of your annual renewal date, you will be charged for another year of membership as HSMAI Region Europe will be required to pay a yearly global fee on your membership.

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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