Welcome to
Commercial Strategy Week 2026
Commercial Strategy Week 2026
After the highly successful 2025 conference, we are thrilled to announce that we will be returning to London once again for next year’s conference, from January 14th to 16th, 2026! We’re excited to once again set the stage for insightful discussions, networking, and the latest industry advancements.
HSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies.
The conference — and pre- and post-conference certifications, leadership day, training and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey
SAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2026:
- Pre-conference workshops and trainings | Wednesday, 14th January
- Main conference and HSMAI Awards Europe | Thursday, 15th January
- Post-conference roundtables (by invitation only)| Friday, 16th January
Conference Partners
To learn about partnership opportunities and reserve your spot, please reach out to us at postbox@hsmai.eu
2025 PREFERRED PARTNER
2025 GOLD PARTNERS
2025 SILVER PARTNERS
EXECUTIVE ROUNDTABLES
Invitation-only Roundtables for Executives leading Revenue, Digital and Sales teams and for General Managers.
ONLINE COURSES
Online Courses created by Hoteliers for Hoteliers. Revenue Management, Digital Marketing, Sales & Distribution.
GLOBAL CERTIFICATIONS
Get Certified with HSMAI! Choose from Revenue Management, Digital Marketing and Business Acumen
Introducing HSMAI Academy
HSMAI is proud to present the HSMAI Academy. Grow your career with HSMAI, with guidance and education directly from our Academy. Created by hoteliers, for hoteliers.
Our Disciplines
SALES
Our Hub for Sales professionals includes News, Online Education, Research, Executive Insights, Events and Educational Workshops.
MARKETING
Our Hub for Digital and Marketing professionals includes our Digital Certification, News, Online Education, Research, Executive Insights, Events and Educational Workshops
REVENUE MANAGEMENT
Our Hub for Revenue professionals includes our Revenue Management Certification, News, Online Education, Research, Executive Insights, Events and Educational Workshops
DISTRIBUTION
Our Hub for Distribution professionals includes our News, Online Education, Research, Executive Insights, Events and Educational Workshops
