WELCOME HOME.
Where all hoteliers belong.
Where all hoteliers belong.
Join a community of hospitality professionals
who learn from each other, support each other, and grow together,
from boutique properties to global brands.
Step in to the Community.
A Community that helps you grow
Running a hotel means juggling revenue, marketing, sales, and operations, often without a large support system.
But you don’t have to do it alone.
HSMAI Europe brings together hospitality professionals from across Europe who face the same challenges you do.
This support is especially valuable for smaller hotel groups, independent hotels and boutique properties,
but the insights and collaboration benefit teams at every scale, including the largest brands.
Here, a revenue director from a major chain shares insights with a boutique hotel owner.
An independent operator’s direct booking strategy inspires a regional marketing team.
but the insights and collaboration benefit teams at every scale, including the largest brands.
An independent operator’s direct booking strategy inspires a regional marketing team.
Everyone learns. Everyone contributes. This is your professional home
Hear from our Community
Two of many voices. More member stories are on their way.
On how HSMAI helps you build a career in hospitality
Jonathon Liu
Chief Commercial Officer,
Verdi Hotels
On the community benefits of learning and exchanging knowledge
Dave Overeem
Director of Revenue Management,
Inntel Hotels
On how HSMAI drives education and learning across hospitality
Clement Deplanche
Vice-President Product Management, Distribution
Accor
What a membership gives you
A membership with HSMAI Europe connects you to Europe’s
most diverse hospitality network, and gives you practical
tools to strengthen your commercial performance.
Learn
Connect
Grow
Your membership includes
Events & Education
Community & Support
This could be your best investment
Membership for one independent hotel starts at €960 per year,
covering up to three people at the same property.
This pricing is designed to make membership accessible for
smaller hotel groups, independent hotels and boutique properties,
while still offering the full value that also attracts Europe’s largest brands.
Most members tell us the value they receive through insights, events, learning,
and networking far exceeds what they’d pay for these separately.
One membership. One community. Everything you need to grow.
Membership for one independent hotel starts at €960 per year,
covering up to three people at the same property.
This pricing is designed to make membership accessible for
smaller hotel groups, independent hotels and boutique properties,
while still offering the full value that also attracts Europe’s largest brands.
Most members tell us the value they receive through insights, events, learning,
and networking far exceeds what they’d pay for these separately.
One membership. One community. Everything you need to grow.
