Commercial Strategy
Week 2027
HSMAI Europe returns to London for its annual week dedicated to commercial strategy in hospitality.
January 13th–15th, 2027
After the highly successful 2026 Commercial Strategy Week, we are thrilled to announce that we will be returning to London once again next year. We’re excited to once again set the stage for insightful discussions, networking, and the latest industry advancements.
HSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies.
The conference — and pre- and post-conference certifications, leadership day, training and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.
Save the dates
Three days of commercial strategy, learning and connection.
Join us in London from 13–15 January 2027.
01
Pre-conference workshops, trainings and roundtable
Wednesday, 13th January
02
Main conference and HSMAI Awards Europe
Thursday, 14th January
03
Post-conference roundtables · by invitation only
Friday, 15th January
Highlights from 2026
A look back at
Commercial Strategy Week 2026.
A few moments from the last Commercial Strategy Week activities in London.
Secure your place at the best available rate.
Take advantage of Super Early Bird and Early Bird rates while they are available, and secure your place today.
Super Early Bird
Early Bird
Standard
Commercial Strategy Week 2027 Sponsors
Preferred Partner
Platinum Partners
Gold Partners
Silver Partners
Event Partners
Conference Partners
Want to become a sponsor?
To learn about partnership opportunities and reserve your spot, please reach out to us at postbox@hsmai.eu
