Who Deserves the Spotlight? HSMAI Awards Europe 2026 Submissions Are Open
Great work deserves to be recognised. Now is the time to make sure it is.
Who made a real difference this year? Which team delivered something worth celebrating? And which campaign, brand initiative or commercial achievement deserves a wider audience?
Submissions for the HSMAI Awards Europe 2026 are officially open.
This year, there are 14 award categories recognising exceptional individuals, outstanding teams and Marketing & Branding work across European hospitality.
Whether you know someone whose contribution deserves recognition, your team has achieved something you are genuinely proud of, or you have delivered a campaign with real impact, this is your opportunity to put that work in the spotlight.
Find the right award
The 2026 Awards are organised across three areas:
Individual Achievement
Recognising professionals in Sales, Marketing and Revenue Management, from emerging talent to established professionals.
Talent of the Year
- Sales Talent of the Year
- Marketing Talent of the Year
- Revenue Management Talent of the Year
Professional of the Year
- Sales Professional of the Year
- Marketing Professional of the Year
- Revenue Optimization Professional of the Year
Best in Class
Recognising outstanding commercial teams and achievements:
- Sales Team of the Year (NEW)
- Marketing Team of the Year (NEW)
- Revenue Management Team of the Year
- HSMAI Europe Sustainability Award
Marketing & Branding
Recognising outstanding work across:
- Best Digital Marketing Campaign
- Best Social Media Presence
- Best Use of Brand
- Best Special Event Campaign
Not sure where your submission fits? The Awards page lets you compare the categories, review the eligibility requirements and see exactly what the jury will be looking for before you begin.
Judged independently by an external jury
Every entry is assessed individually against the published criteria by an external, independent professional jury, helping ensure a fair and impartial judging process.
To protect the integrity of the Awards, jury members cannot assess an entry where there is a conflict of interest. This includes personal, family, financial, social or business relationships that could influence their judgement.
Submitting is straightforward
Once you have chosen the right category, simply create or log in to your Judgify profile, complete the information required and upload your supporting material.
You can save your entry as a draft and return to it before submitting, so there is no need to complete everything in one sitting.
We have also created a short step-by-step explainer video showing the process from choosing your category through to final submission.
Before you start
For the Individual Achievement Awards, candidates must be nominated and cannot nominate themselves.
For Marketing & Branding, the work must promote a European property, destination, brand or hospitality business.
If your campaign could fit more than one Marketing & Branding category, choose the category that best reflects what you want the jury to evaluate. The same campaign may only be submitted in one category.
Submissions are free of charge
There is no fee to submit an entry or nomination for the HSMAI Awards Europe 2026.
Please note that all nominees and shortlisted candidates attending the HSMAI Awards Europe must purchase an Awards ticket. Being nominated or shortlisted does not include complimentary admission to the Awards Dinner.
Submission deadline: 23 November 2026 at 23:59 CET.
The winners will be celebrated at the HSMAI Awards Europe on Thursday, 14 January 2027 at InterContinental London Park Lane, as part of Commercial Strategy Week Europe.
Recognise an exceptional person. Celebrate your team. Showcase your best work. Give great achievements the spotlight they deserve.
Join us in London for Commercial Strategy Week 2027
Planning to be there when the winners are announced? Secure your place for the HSMAI Europe Commercial Strategy Conference and HSMAI Awards Europe at the current Super Early Bird rate. Book early before the rate ends.
