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FULL DAY. FULL FOCUS. FULL POTENTIAL FOR YOUR COMMERCIAL STRATEGY! Athens Thursday, 15 April 2027 HEAR FROM INDUSTRY LEADERS Keynotes, Panels, Roundtables, Revenue Strategies & More Featuring Keynote Speakers & More Industry Experts VIEW PROGRAMME

Welcome to the HSMAI Europe
Commercial Strategy Forum Athens

A full-day forum bringing together industry leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution.

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This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.

As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.

Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.


DATE

Thursday
April 15th, 2027


TIME

Full day
Including networking


LOCATION

Athens
Greece

WHY ATTEND?

  • Transform Your Thinking:
    New customer expectations, Revenue Management high on the agenda, and Greece-specific market focus that give you the competitive edge.
  • Forge Game-Changing Connections:
    Network with Greece’s hospitality power players during energising breaks, lunch, and receptions—turn conversations into collaborations.
  • Walk Away with Instant Wins:
    From lightning-fast insights to interactive roundtables, leave equipped with actionable tactics to optimize profit.
  • Experience the HSMAI Magic:
    World-class keynote and practical deep dives – the perfect blend of inspiration and implementation.

TICKET PRICING

Hotel & Travel
Members: FREE
Non-Members: 150 Euro
Vendors
Members: 210 Euro
Non-Members: 445 Euros

Keynote
Lightning Rounds

HSMAI EUROPE ADVISORY BOARD FOR GREECE

A special thank you to our Greek Advisory Board. 

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CHAIR
Nikos Giokas
Business Development Director EMEA, Hospitality Ancillaries at Plusgrade

sybil-hofman


Sybil Hofmann
President at Swiss Alpine Center

vasilios-riavoglou


Vasilios Riavoglou
Chief Growth Officer at Hotelinsider & HBIS

elena-klouda


Elena Klouda
Market Director at Lighthouse

anna-gauthier


Anna Gauthier
Director, Sales & Marketing at One&Only Resorts

vasiliki-mamidakis


Vasiliki Mamidaki Venetopoulou
Business Development Officer at Bluegr Hotels & Resorts

aristea-mamidaki


Aristea Mamidaki Venetopoulou
People & Data Analytics Officer at Bluegr Hotels & Resorts

panagiotis-panos-almyrantis


Panagiotis Almyrantis
Chief Growth & Commercial Officer at Ella Resorts

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