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FULL DAY. FULL FOCUS. FULL POTENTIAL FOR YOUR COMMERCIAL STRATEGY! Frankfurt Wednesday, 11 November 2026 HEAR FROM INDUSTRY LEADERS Keynotes, Panels, Roundtables, Revenue Strategies & More Featuring Keynote Speakers & More Industry Experts VIEW PROGRAMME

Welcome to the HSMAI Europe
Commercial Strategy Forum Frankfurt

A full-day forum bringing together industry leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution.

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This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.

As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.

Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.


DATE

Wednesday
November 11th, 2026


TIME

2PM – 9PM
Including networking


LOCATION

Frankfurt
Germany

WHY ATTEND?

  • Transform Your Thinking:
    New customer expectations, Revenue Management high on the agenda, and Germany-specific market focus that give you the competitive edge.
  • Forge Game-Changing Connections:
    Network with Germany’s hospitality power players during energising breaks, lunch, and receptions—turn conversations into collaborations.
  • Walk Away with Instant Wins:
    From lightning-fast insights to interactive roundtables, leave equipped with actionable tactics to optimize profit.
  • Experience the HSMAI Magic:
    World-class keynote and practical deep dives – the perfect blend of inspiration and implementation.

Ticket Pricing

Hotel & Travel Members

FREE

Hotel & Travel Non-Members

€150

Vendor Members

€210

Vendor
Non-Members

€445
Keynote
Lightning Rounds

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