Welcome to the HSMAI Europe
Commercial Strategy Forum Oslo
Commercial Strategy Forum Oslo
A full-day forum bringing together industry leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution.
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This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
DATE
Tuesday
January 26th, 2026
TIME
Full day
Including networking
LOCATION
Oslo
Norway
WHY ATTEND?
- Transform Your Thinking:
New customer expectations, Revenue Management high on the agenda, and Norway-specific market focus that give you the competitive edge.
- Forge Game-Changing Connections:
Network with Norway’s hospitality power players during energising breaks, lunch, and receptions—turn conversations into collaborations.
- Walk Away with Instant Wins:
From lightning-fast insights to interactive roundtables, leave equipped with actionable tactics to optimize profit.
- Experience the HSMAI Magic:
World-class keynote and practical deep dives = the perfect blend of inspiration and implementation.
New customer expectations, Revenue Management high on the agenda, and Norway-specific market focus that give you the competitive edge.
Network with Norway’s hospitality power players during energising breaks, lunch, and receptions—turn conversations into collaborations.
From lightning-fast insights to interactive roundtables, leave equipped with actionable tactics to optimize profit.
World-class keynote and practical deep dives = the perfect blend of inspiration and implementation.
TICKET PRICING
Hotel & Travel
Members: FREE
Non-Members: 150 Euro
Vendors
Members: 210 Euro
Non-Members: 445 Euros
Members: FREE
Non-Members: 150 Euro
Members: 210 Euro
Non-Members: 445 Euros
OUR SPONSORS
GOLD PARTNERS
SILVER PARTNERS
PARTNERS
HSMAI EUROPE ADVISORY BOARD FOR THE NORWAY REGION
A special thank you to our BeNeLux region advisory board

Dave Overeem van Elferen
Director of Revenue Management at Inntel Hotels

Chrystal Timmerman
Owner and Founder at The House of Revenue

Gaby Maaswinkel van den Bosch
Associate Director of Revenue Management at Radisson Hotel Group

Jeroen Tromp
Account Manager | Central Europe at Ruby Hotels



























