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We are thrilled to announce that Kjell A. Nordström is back at HSMAI Europe, better than ever! Don’t miss this opportunity to hear what he has to say!

Known for his truly inspiring insights, he will challenge conventional thinking and encourage fresh perspectives—precisely what we aim to foster at the HSMAI Europe Commercial Strategy Conference.

With Ghandi-like charisma and a unique ability to predict the future, Kjell A. Nordström is one of the world’s most loved and sought-after lecturers. An expert on multinational organizations, Nordström has helped companies – and, indeed, entire societies – to navigate periods of growth and crisis since the 1990s. His mastery of his craft, sharp eye for detail and deep experience infuse his keynotes and leave few in his audiences unaffected. Dr. Nordström is a prolific writer, in his seventh book, Momentum (2023), co-written with Per Schlingmann, he examines how the world has been affected by the pandemic, the climate crisis and the war in Ukraine. His stance: we are in the middle of a historic moment where citizens, co-workers and capital all expect something new — and the consequences will be all-encompassing.

Prepare to unlock the full potential of your brain and transform how you connect with others! In this inspiring session, Dr. Laura Wünsch—renowned neuroscientist, mental health advocate, and global business leader—will guide you through the cutting-edge science of belonging.

Dr. Wünsch, a lecturer at Cambridge and founder of Neuroscience Consulting, has worked with some of the world’s most influential companies, including Airbus, Porsche, and Pfizer. With a unique combination of neuroscience expertise, leadership in global organisations, and a passion for fostering human well-being, she will equip you with actionable strategies to create thriving, collaborative teams.

Discover how fostering meaningful connections can elevate well-being, boost productivity, and revolutionize workplace culture. Drawing from her interdisciplinary education and international career, Dr. Wünsch delivers insights that resonate across industries and challenges. Don’t miss this chance to learn from one of the most engaging and accomplished speakers in her field. Walk away with the tools to enhance collaboration, improve team dynamics, and create a workplace where everyone can flourish.

Starting the year with a clear view of traveller and guest booking patterns enables you to build an effective strategy to grow your business. Who is booking? What channels are they using? How can you personalize your interactions with them to increase the total value of their stay at your property?

Join us as we hear unique forward-looking insights that align booking behaviours across all stages of the traveller experience to help you better understand:

• Booking behaviours as guests are planning their business or leisure travels
• How Artificial Intelligence can influence success strategies
• Your guide to implementing a data driven strategy to capture more business where and when guests are booking

At the conclusion of the session, attendees will be able to access reports and guides to support your 2025 strategic planning.

Break For Coffee & Conversation

For today’s commercial leaders, harmonizing the intricate connections between sales, marketing, revenue management, and distribution—the core commercial disciplines—is essential for maximizing enterprise profitability.

This won’t be your traditional panel! Join us as we illustrate what it truly means to ‘break down silos’ and collaborate as a Commercial Strategy team. We’ll discuss what works, what doesn’t work, and leave you with new strategies for you to take back to your team.

MODERATOR
Kelly McGuire
Managing Principal, Hospitality at ZS and Member of the HSMAI Americas Board of Directors

It’s an HSMAI tradition: Executives will share their best practices, strategic insights, and big ideas for driving revenue and profit… in 6 minutes and 40 seconds each.

You’ll leave with best practices and practical takeaways that you can use to sharpen your every-day skills and boost property performance, and strategic insights that broaden your perspective and help you better understand key issues and concepts that impact the strategic and leadership aspects of the revenue optimization discipline.

We will host many concurrent sessions of roundtables held by specialists in their respective fields. Roundtable attendees will also have the opportunity to ask specific questions.

Over the course of the day we will address the most important issues facing commercial leaders. The different sessions will take place two times so you can attend two in total.

Concurrent sessions held by specialists in their respective fields. Roundtable attendees will also have the opportunity to ask specific questions.

Same topics as in session 1.

A dynamic panel debate to uncover how innovative payment systems like dynamic pricing and flexible payment options are reshaping the guest experience. Discover how these strategies can boost customer satisfaction and drive revenue growth.

MODERATOR
Brian Hicks
President & CEO at HSMAI America & Global

HSMAI Europe is inviting customers to the stage, just as we successfully did at this conference two years ago. This session will be led by Kostas Ioannidis.

MODERATOR
Kostas Ioannidis
Sales Director | Global Sales – Europe at IHG Hotels & Resorts and Chair of HSMAI Europe Sales Advisory Board

Visit our partners to learn how their products & services can help you and your business thrive.

The HSMAI Awards Europe 2024 will recognise the people and companies that deserve to be awarded for their great work in the hospitality industry in 2024.