Commercial Strategy Week At a Glance

HSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies.

The conference — and pre- and post-conference certifications, leadership day, training and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.

The Week-at-a-Glance for the Commercial Strategy Week 2026 will be available to view here once it has been finalised. In the meantime, we invite you to look at the overview below from the this year’s Commercial Strategy Week.

Wednesday, January 15th, 2025: Pre-Event Workshops & Leadership Day

09:00 am – 12:00 pm

Workshop: Designing Leverage of MICE Potential in the Business Mix (By-Invitation-Only)
The Savoy Hotel
*Please note that all registrations will be pending approval.

09:00 am – 12:00 pm

Senior Talent Executive Roundtable (By-Invitation-Only)
The Savoy Hotel
HSMAI Europe invites their members to join forces with us to inspire the next generation of leaders in the hospitality industry. Join us and discuss how!

*Please note that all registrations will be pending approval.

10:00 am – 4:00 pm

CRME  Pre-workshop
The Savoy Hotel

Including lunch and Global exam at 3:00 PM – 4:00 PM

12:30 am – 2:30 pm

HSMAI Europe Board of Directors meeting (Internal)
The Savoy Hotel

3:00 pm – 8:00 pm

Including working dinner

Leadership Day (Internal)
The Savoy Hotel

The HSMAI Europe Leadership Day 2025, an invitation-only event, will take place at the conference venue. For this gathering we invite HSMAI Europe Advisory Board members, Rising Leaders Council, Board of Directors members, Student Council and special supporters and sponsors of the region.

Thursday, January 16th, 2025: Commercial Strategy Conference and HSMAI Awards Europe 2024

8:00 am – 5:00 pm

HSMAI Europe Commercial Strategy Conference
The Savoy Hotel

HSMAI Europe Commercial Strategy Conference (formerly ROC) has become one of the most compelling and comprehensive learning exchange for commercial leaders in the hospitality industry. Join us for an unparalleled professional development experience.

6:30 pm – 11:00 pm

HSMAI Awards Europe 2024
The Savoy Hotel

The annual HSMAI Awards Europe recognises the people and companies that have shown excellent work in the hospitality, tourism, and travel industries. This event allows companies and employees to show that they value and recognise the importance of each other.

Friday, January 17th, 2025: Executive Roundtables

9:00 am – 12:00 pm

Executive Roundtables (By Invitation Only)
The Savoy Hotel

• Senior Revenue & Commercial Executive Roundtable
  The Future of MICE Data
  (This roundtable, sponsored by some of our key member vendors, will include participation of the sponsors in the first half and an open discussion exclusively for just senior hotel members in the second half. This ensures an honest exchange of ideas and experiences without external influence)
  
  *Please note that all registrations will be pending approval.
  

• Senior Distribution Executive Roundtable
  The roundtable, sponsored by some of our key member vendors, will include participation of the sponsors in the first half and an open discussion exclusively for just senior hotel members in the second half. This ensures an honest exchange of ideas and experiences without external influence.*Please note that all registrations will be pending approval.