About HSMAI Europe
“Come for our commitment to excellence,
stay for the warmth of our community”
stay for the warmth of our community”
HSMAI – Hospitality Sales and Marketing Association International – is a global membership organisation founded in the United States in 1927 and the world’s largest and most active association dedicated to sales, marketing, and revenue growth in the hospitality industry. HSMAI Region Europe is the European arm of the organisation.
HSMAI Europe is committed to advancing commercial excellence across the hospitality sector through professional development, strategic insight, sustainability leadership, and industry collaboration.
VISION
HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality industry.
MISSION
The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue
Our Service Pledge is why the industry’s leading companies are members of HSMAI Region Europe:
- We pledge to provide transparent and neutral environments
- We pledge to drive personal and professional growth
- We pledge to be your industry point of reference
- We pledge to provide you with cutting edge tools to grow your business
- We pledge to go above and beyond to engage you
HSMAI EUROPE MEMBERSHIP
As a member, you’ll join a vibrant community of hospitality professionals, hoteliers, travel companies, vendors, universities, and students passionate about the hospitality industry. Our membership offers exclusive benefits, including access to valuable networking opportunities, industry insights, educational programs, and advocacy representation. Whether you are an individual looking to advance your career, a small hospitality company seeking to thrive in the market, a vendor eager to collaborate with the sector, or a university shaping future hospitality leaders, our membership provides tailored solutions to elevate your success in the ever-evolving world of hospitality. Join us and be a part of the driving force behind excellence in hospitality sales and marketing!
For more information, please visit our website at www.hsmai.eu
