Commercial Strategy
Week 2027
Where Europe’s hospitality commercial community comes together.
January 13th–15th, 2027
Join HSMAI Europe in London for three energising days of ideas, insights and meaningful connections.
Commercial Strategy Week 2027 will bring together senior leaders, commercial specialists and rising talent from across Europe and beyond to explore the forces shaping the future of hospitality.
The week combines workshops, leadership discussions, senior executive roundtables and the HSMAI Europe Commercial Strategy Conference—the evolution of HSMAI ROC.
We will conclude by celebrating the people, teams and organisations moving our industry forward at the HSMAI Europe Awards.
Join us to learn, contribute, connect and help shape what comes next.
Save the dates
Three days of commercial strategy, learning and connection.
Join us in London from 13–15 January 2027.
01
Pre-conference workshops, trainings and roundtable
Wednesday, 13th January
02
Main conference and HSMAI Awards Europe
Thursday, 14th January
03
Post-conference roundtables · by invitation only
Friday, 15th January
Highlights from 2026
A look back at
Commercial Strategy Week 2026.
A few moments from the last Commercial Strategy Week activities in London.
Secure your place at the best available rate.
Take advantage of Super Early Bird and Early Bird rates while they are available, and secure your place today.
Super Early Bird
Early Bird
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Conference Partners
Want to become a sponsor?
To learn about partnership opportunities and reserve your spot, please reach out to us at postbox@hsmai.eu
