Michael Grohs is Vice President Commercial Transformation at Radisson Hotel Group. He has held senior revenue and commercial leadership roles across Europe and Asia, with extensive experience in revenue optimisation, hotel technology and commercial transformation.

Javier Campo is Head of Europe, Middle East and Africa for Amadeus Hospitality. He works with hospitality organisations across the region, bringing perspectives on travel demand, market intelligence, technology and the changing needs of hotels and destinations.

Maialen Carbajo is Director of Retail and Travel at Google Spain. During more than a decade at Google, she has worked across travel, retail, telecommunications and consumer goods, supporting businesses with digital transformation and commercial growth.

Alejandro Garcia Moreno is Director of Sales, Southern Europe at Duetto, where he drives the company's expansion across the region, working closely with hotels and hotel groups on the adoption and optimization of Duetto's revenue and profit optimization platform to help them maximize profitability. He is a regular participant and speaker at industry events across Southern Europe. Before joining Duetto, Alejandro held commercial roles at leading online travel agencies including HRS and eDreams, building a strong background in distribution and ecommerce.

Alejandro Salinas is Head of Strategic Partnerships for Retail and Travel across EMEA and an Executive Evangelist at Google. He brings extensive experience in digital strategy, mobile technology and changing consumer behaviour.

Riccardo Galanti is Director of Sales, International, Hospitality Cloud at Cvent. With more than 20 years of experience in hospitality and technology, he works with hotel organisations on meetings and events, digital visibility and commercial technology.

Fernando Vives is Chief Commercial Officer and Management Board Member at Minor Hotels Europe & Americas. He has extensive leadership experience across revenue strategy, pricing, distribution, sales, marketing and the continued transformation of the hotel commercial function.

Lila Rodríguez Gayo is Director of Sales and Marketing at Hotel Puerta América in Madrid. Her hospitality career focuses on commercial management, MICE, corporate business, B2B sales and the positioning of distinctive hotel experiences.

Balazs Szentmary is Director of Revenue Management at InterContinental Madrid. His experience encompasses hotel operations, revenue management and distribution, with a strong focus on using data and technology to support commercial decisions.

Neville Isaac is Director of Revenue Strategy at Petit Palace Hotels and has more than 25 years of experience across hotel operations, technology and commercial leadership. He has held senior roles at NH Hotel Group, TAIGA and BEONx, specialising in revenue management, pricing and distribution.

Dr. Dan Iliescu is Vice President of Science and AI at Revenue Analytics, leading the design and deployment of revenue management systems for hospitality and travel. For more than 15 years, he has helped enterprise clients turn forecasting, pricing and inventory optimisation into measurable revenue results. He led the data science team behind Carnival Cruises’ revenue management system, an Edelman Award finalist in 2020. A strong advocate for human-in-the-loop agentic AI, Dan focuses on creating advanced tools that commercial teams trust and use while keeping experienced revenue managers in control. He holds an M.S. from the University of Maryland and a Ph.D. from the Georgia Institute of Technology.

Erik has over 20 years of hotel tech experience in the Asia Pacific and EMEA regions.  Originally from Australia, Erik relocated to the UK 14 years ago and has deep experience in hotel online distribution, property management and revenue management technologies.