Welcome to the HSMAI Europe
Commercial Strategy Forum Paris
Commercial Strategy Forum Paris
Co-located with EquipHotel Paris
A full-day forum bringing together industry leaders to discuss cutting-edge strategies in revenue management, sales, marketing, and distribution.
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This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.
As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.
Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.
DATE
Thursday
November 5th, 2026
TIME
Full Day
Including networking
LOCATION
Paris Expo Porte de Versailles
1 Pl. de la Prte de Versailles, 75015 Paris
WHY ATTEND?
- Transform Your Thinking:
New customer expectations, Revenue Management high on the agenda, and France-specific market focus that give you the competitive edge.
- Forge Game-Changing Connections:
Network with France’s hospitality power players during energising breaks, lunch, and receptions—turn conversations into collaborations.
- Walk Away with Instant Wins:
From lightning-fast insights to interactive roundtables, leave equipped with actionable tactics to optimize profit.
- Experience the HSMAI Magic:
World-class keynote and practical deep dives – the perfect blend of inspiration and implementation.
New customer expectations, Revenue Management high on the agenda, and France-specific market focus that give you the competitive edge.
Network with France’s hospitality power players during energising breaks, lunch, and receptions—turn conversations into collaborations.
From lightning-fast insights to interactive roundtables, leave equipped with actionable tactics to optimize profit.
World-class keynote and practical deep dives – the perfect blend of inspiration and implementation.
Ticket Pricing
Hotel & Travel Non-Members
Vendor Members
Vendor
Non-Members
What is included with your ticket?
All badge holders will be entitled to the following:
Unlimited access to the full programme of events over 4 days:
- 4 pavilions, including international and French exhibitors
- Hospitality competitions
- Innovation Awards Ceremony
- 100+ conferences and keynote sessions
- Themed visitor itineraries
- Guided tours of the curated inspiration areas
- Access to the Lounge by Best Western® Hotels & Resorts
Services designed to optimise visitor presence and business connections:
- EH Connect: access to the platform to schedule meetings during the show
- Colleqt: collect exhibitor information using their QR code
- EquipHotel NOW: the event web app to access floor plans, programme, exhibitor list, and more
- Complimentary exhibitor catalogue
- Dedicated hotline
- Special rates with RX transport and hotel partners
Registration information will be shared with RX France, the organiser of EquipHotel, for the purposes of managing event registration, creating event badges and facilitating participation in the event. This information will be processed in accordance with the RX Privacy Policy.
OUR SPONSORS
GOLD PARTNER
PARTNER
HSMAI EUROPE ADVISORY BOARD FOR FRANCE
A special thank you to our Portuguese Advisory Board.
CHAIR
Christelle Pitrel
VP Asset Management DevelopmentDirector EMEA at Highgate
Pedro Colaco
CEO at GuestCentric & GHOTW
André Santos
Director of Hospitality Solutions EMEA at Duetto
Rudi Azevedo
CEO & Founder at RM HUB
Afonso Magalhães
Director of Sales at Andaz Lisbon
Henrique Tiago De Castro
COO at Estoril Living
