A warm welcome to the day, including an overview of HSMAI Europe and introduction to the day’s moderator.

An in-depth analysis of Europe’s economic and geopolitical landscape, highlighting key risks and opportunities shaping the commercial strategy for businesses.

In addition to his role at ABP Invest, Thanos is a frequent guest on major financial media outlets such as BBC, Bloomberg, and CNBC. He is also a sought-after keynote speaker and moderator at investment conferences.

What is shaping France’s hospitality market, and how should hotels respond?

Led by Thanos Papasavvas, this panel will bring together leading hoteliers to explore the trends shaping demand in France, the risks and opportunities ahead, and what these mean for pricing, sales and commercial strategy. Building on the European outlook keynote, the discussion will focus on the priorities facing France’s hotel industry.

A long-standing HSMAI tradition: industry leaders share their best experiences, strategic perspectives, and big ideas to drive revenue and profitability—each in just 6 minutes and 40 seconds.

You will gain concrete tools and best practices you can apply immediately to strengthen both day-to-day operations and overall business performance. In addition, you’ll receive strategic insights that provide broader perspective and deeper understanding of key topics within revenue optimisation and leadership.

Do AI algorithms love luxury bling?

Julien Touraine
Market Director
Lighthouse

Where is AI delivering real value in hospitality—and what should hotels focus on next?

The session will open with a presentation by Benjamin Jost, CEO & Co-Founder of TrustYou and Chair of HSMAI Europe’s AI Advisory Board, exploring what is working, where challenges remain and what could come next.

Followed by a discussion, bringing different perspectives on putting AI into practice, assessing its commercial value and deciding where to focus next.

A busy restaurant does not always mean a profitable one. What needs to change?

This panel will explore how hotels and restaurants can improve F&B profitability while protecting the guest experience. From pricing for peak and quieter periods to attracting the right business, the discussion will challenge assumptions about what successful F&B performance looks like.

The debate will explore:

• Pricing and profitability: Should restaurants price like hotel rooms—and would guests accept it?
• Ownership and collaboration: Who should lead F&B revenue management, and how should F&B and commercial teams work together?
• AI, predictive intelligence and human judgement: Where can better forecasting improve decisions?
• The guest experience: When do table time limits, deposits and minimum spend put loyalty at risk?
• Who owns the revenue decision? Should F&B pricing remain an operational responsibility, or become a shared responsibility between F&B, revenue, commercial and finance teams?
• Total guest value: Should hotels evaluate guests based not only on room revenue, but on their total contribution across rooms, F&B and other outlets?
• The hospitality paradox: How far can we optimize the economics of the guest experience before optimization itself begins to damage the experience?

PANELISTS:

Dr. Philipp Laqué
Managing Director Europe & UK
Revenue Management Solutions

Frederic Toitot
Founder & Managing Director
Hotel Games

Every day, sales and revenue teams make decisions that directly impact profitability: which booking do you accept, which do you decline, and why? This session combines an in-depth keynote with an interactive business game that brings that reality to life.

KEYNOTE — FROM RevPAR TO TRevPAR
An in-depth, practical look at the shift from RevPAR to TRevPAR, with particular focus on the role MICE and events play in driving total revenue. Using hotel-specific examples and scenarios, including the rooms component, the session explores how to make better total-revenue decisions.

THE GAME — THE PROFIT GAME
An engaging business game where participants make strategic booking decisions under time pressure and with limited information. The exercise demonstrates how revenue, occupancy, margin and risk interact — and why chasing short-term revenue can sometimes hurt long-term profit.

WHO SHOULD ATTEND
GMs, Revenue Managers, Revenue Directors, F&B Leaders, Sales Leaders, Specialists and others.

A brief wrap-up of the day’s key takeaways, bringing the programme to a close.

Continue the conversations over a joint evening networking with HSMAI Europe and HFTP/HITEC Paris attendees. An opportunity to exchange ideas, reconnect with colleagues and make new industry connections.