Commercial Strategy Conference 2027
Speakers
HSMAI Europe Commercial Strategy Conference brings together senior leaders, experts and industry voices from across the hospitality community.
Keynote Speakers
Meet our keynote speakers
Our keynote speakers bring fresh perspectives, expertise and inspiring ideas to the Commercial Strategy Conference stage.

Keynote Speaker
Dr. Florian Ilgen
About Dr. Florian Ilgen
Dr. Florian Ilgen is a leading expert on mindset transformation, motivation and the psychology of change. Holding a PhD in chemistry, he combines scientific precision with an entrepreneurial mindset to help individuals and organisations unlock their potential in times of disruption.
For over 16 years, Florian has captivated audiences across Europe and beyond with his energetic and thought-provoking keynotes.

Keynote Speaker
Del Ross
About Del Ross
Del Ross is an expert in the lodging industry with a focus on revenue generation, operations technology and profit optimisation. He supports engagement in the hotel, airline, car rental, cruise, wholesale agency, technology supplier and wider travel sectors.
Del is the former head of Commercial for IHG Americas, where he was accountable for delivering more than $11 billion in hotel revenues annually. He has also developed multiple patented marketing technologies and has extensive experience across major hotel brands, management companies and investment organisations.
Featured Speakers
More voices from across the industry
Explore the wider conference speaker line-up, featuring industry experts who will bring fresh perspectives to the discussions throughout the day.
More speakers will be announced soon
The full speaker line-up for HSMAI Europe Commercial Strategy Conference 2027 will be updated regularly as sessions and speakers are confirmed.





















