UPDATE FROM HSMAI REGION EUROPE
As we embrace the vibrant spring season and look forward to the sunny summer months, HSMAI Europe is buzzing with exciting activities and innovative events, driving the future of hospitality forward. Here’s a recap of our latest activities and a sneak peek at what’s on the horizon:
Latest Activities:
Connecting Future Leaders, Berlin | 4th March
This was the first of many Connecting Future Leaders events to be hosted in Germany. This time it was hosted at Crown Plaza Potsdamer Platz.
HFTP and HSMAI Europe joint networking evening | Berlin – 6th March
HSMAI Region Europe and Hospitality Financial and Technology Professionals (HFTP®) successfully held a networking event in Berlin. Hospitality, tourism, and travel industry professionals were invited, providing an opportunity to connect with colleagues the hospitality and travel industries.
HSMAI Future You in Oslo | 11th March
Future You was hosted on 11th of March, and is a Norwegian pilot project created to meet the industry’s need to recruit young talents in the coming years. This has now been hosted twice in Oslo, Norway. The event was created to highlight the variety of exciting career opportunities, including marketing, sales, revenue management, hotel management and more within the hospitality and tourism industry. Invited participants were graduating pupils from Oslo area high schools, as well as students at selected universities and colleges.
HSMAI Meeting & Event Exchange in Oslo | 12th March
HSMAI hosted the Meeting & Event Exchange, on the 12th of March in Oslo at Thon Hotel Storo. This is an event where HSMAI brings together several of its members including hotels, hotel chains, and suppliers of conference venue services to meet with corporate buyers.
HSMAI Awards Norway 2023 | 12th March
HSMAI Awards Norway 2023, was also hosted at Thon Hotel Storo, and was a great success where the Norwegian Hotel & Travel industry was honoured.
Connecting Future Leaders, Oslo | 14th March
This has now become a regular event in Norway, and was hosted for the 6th time in Oslo in March at Scandic Solli. There were about 50 attendees 35 years and young and this has become a great success!
Breakfast Meeting in Copenhagen | 18th April
Aligning for Success – Customer-Centric Revenue Strategies for Today’s Hotel Leaders was the topic of this meeting. Discussion was led by Anders Johansson from Demand Calendar/Hospitality Visions at Comfort Hotel Vesterbro in Copenhagen. Next time is in September this year!
Spring Curate | Virtual (By Invitation Only) – April 19th
From hotel staff training, engagement and buy-in, to offering members instant and meaningful benefits, and collaborating with in-destination partners, a focused local approach is key to maximising global loyalty performance, HSMAI region Europe’s Spring Curate concluded. Read more here
Connecting Future Leaders in London | 25th April
Hosted on Thursday 25th April at the Savoy, the first full Connecting Future Leaders event in the UK was a great success. Connecting Future Leaders, an event for young talents and leaders in the hotel, event, and travel industry. Our aim is to facilitate professional and social gatherings for the exchange of experiences and networking among young talents and leaders aged 35 and under.
Virtual Roundtable for Senior Revenue Management Executives April 29th
In a virtual roundtable discussion hosted by HSMAI Europe, senior revenue management executives gathered to delve into the evolving landscape of Creating a Total Revenue Management (TRM) Culture in the hospitality sector. After a short introduction to the topic by Pär Augustsson, VP Total Profit at Strawberry (formerly Nordic Choice Hotels) and member of the HSMAI Europe Revenue Optimization Advisory Board, the participants shared their experience and brought up crucial topics aimed at driving revenue growth and enhancing operational efficiency. The discussion was moderated by Shumi Khan, SVP Business Intelligence & Revenue Management Accor Hotels and Chair of the HSMAI Europe Revenue Optimization Advisory Board. Here are the key takeaways
Roundtable for Senior Commercial Leaders | Frankfurt: May 13th
Our recent roundtable in Frankfurt brought together senior sales and revenue management professionals with hospitality data giants to enhance MICE business intelligence. The discussions identified trends and data requirements to better plan meetings and events strategies, paving the way for more profitable MICE business in the industry. Here is the summary & report
Press Conference for Media and Industry Professionals | Athens: May 23rd
In Athens, we successfully organised a press conference that gathered prominent executives from Greek hotels, technology companies, and industry organizations. The event highlighted the mission of HSMAI Europe and emphasised collaboration for professional development in the hospitality sector. See here for the press release
Virtual Roundtable for Senior Sales Executives: May 29th
Our virtual roundtable focused on shaping the future of the Request for Proposal (RFP) process in the hospitality industry. Industry leaders shared insights, discussed challenges, and explored ways to streamline and enhance the RFP process for hotels and customers. Here are the insights
Planning and Brainstorming Meeting for HSMAI in Norway | Oslo: May 30th
In Oslo, a dynamic planning and brainstorming meeting took place where ideas for upcoming events in Norway were discussed. Exciting initiatives such as Power Breakfast, Future You, and Sales Leader Forum were on the agenda, showcasing the commitment to innovation and collaboration within the industry.
Upcoming Activities:
Think Tank in London – AI Focus | London – Thursday, June 13th
A by-invitation-only Think Tank in London on 13th June with a focus on Artificial Intelligence. Explore the potential of AI in the hospitality sector and engage in forward-thinking discussions with industry experts. Read More here
Power-Up | Amsterdam | June 2024 – Thursday, June 20th
Explore the technology trends shaping the future of the RFP process and dynamic rates in our industry. Featuring guest speakers; Ralph A. van Hooijdonk, Founder & CEO of Venuesuite and Agatha Carreau, a Revenue Management Lecturer at Hotelschool The Hague. Read more here and sign up here
Commercial Summer Camp 2024 | Lisbon:
Invest in your team and unlock their leadership potential at the HSMAI Europe Commercial Summer Camp in Lisbon, Portugal. From Sunday, 21 July to Friday, 26 July, this program offers a unique opportunity for sales, marketing, revenue management experts, and General Managers to enhance their knowledge and skills in commercial strategy, digital marketing, and revenue optimization. Read more here
DigiTech: An HSMAI Marketing and Traveltech Exchange | Nieuwegein, Netherlands
Join us on Wednesday, 4th September for DigiTech, an exclusive conference dedicated to exploring the latest marketing and digital trends, specifically tailored for the hospitality and travel industry. This conference aims to connect national commercial leaders with prominent companies around Europe, fostering a dynamic environment for inspiration, opportunity exchange, and skill enhancement across various commercial disciplines, including marketing, sales, revenue optimization, social media, and more. Read more here
Future You | Nieuwegein, Netherlands – Wednesday, 4th September
Future You is a Norwegian pilot project created to meet the industry’s need to recruit young talents in the coming years. The event was created to highlight the variety of exciting career opportunities, including marketing, sales, revenue management, hotel management and more within the hospitality and tourism industry. Invited participants were graduating pupils from Oslo area high schools, as well as students at selected universities and colleges. After two successful events in Oslo, HSMAI Europe is now bringing Future You to the Netherlands.
Curate in November in London: Save the date!
Read more here: https://hsmai.eu/event/fall-curate-london-by-invitation-only/
Commercial Week in London in January 2025: Save the date!
Read more here: https://hsmai.eu/event/commercial-strategy-week-2025-london/
Stay Connected
As we continue to foster innovation and collaboration within the hospitality industry, we invite you to stay tuned for more exciting events and initiatives from HSMAI Europe. Keep up to date with our calendar of events here including the local events that will be updated on a regular basis.
We would like to give a special thank you to all the attendees, members, board members, advisory board members, my team, sponsors and everyone involved. We could not have done it without you.
I would also like to draw your attention to two important articles below:
Have a nice weekend!
Ingunn Hofseth
President & CEO
