KEYNOTE ANNOUNCEMENT for HSMAI Europe Commercial Strategy Conference 2026
InterContinental London Park Lane
Thursday January 15th 2026
Del Ross
Senior Advisor, McKinsey & Company
AI is shaking the foundations of hospitality – creating both massive opportunities and critical threats.
In his keynote “Will Bots Stay in Hotels?”, Del Ross, one of the industry’s most experienced insiders and disruptors, will share sharp insights on how generative and agentic AI are rewriting the rules of hotel marketing, revenue, and operations.
With three decades of experience – including as Head of Commercial for IHG Americas, where he drove $11 billion in annual revenues – Del brings unmatched perspective on what’s coming next
Don’t miss this highlight at the HSMAI Europe Commercial Strategy Conference 2026 in London Thursday January 15th.
Super Early Bird price ends Tuesday September 9th at 23.59 CET. Secure your place today!
