In Marketing, News items

TRAVELERS at the Liverpool Street Station in London were surprised one morning last January when several hundred commuters rather than scurrying onto their trains started dancing.

A day and a half later the routine captured by hidden cameras showed up during a break in the reality television show ‘ìCelebrity Big Brother.’ The seemingly spontaneous performance turned out to have been an advertising stunt for T-Mobile a wireless telephone network that used it for a campaign built around the slogan ‘ìLife’s for Sharing.’

Read more at the NYT

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