In Context Solutions wants to revolutionize how packaged goods companies test their marketing strategies.
Consumer packaged goods companies like ConAgra and SuperValu spend several hundred million dollars each year on “virtual” market research. Rather than pay say 500 people to go to a mall in order to track their shopping habits virtual market research allows companies to test how their products perform in a virtual store in cyberspace. Chicago-based In Context Solutions founded by Bob Gillespie in December 2008 writes the software that creates the store and crunches the data on shoppers’ behavior.
