4th October: HSMAI Region Europe 5th Annual Digital Marketing Conference

by Ingunn Hofseth,ÊPresident & CEO,ÊHSMAI Region Europe

by Dan Miles,ÊContent Marketing StrategistÊ

Dan is a digital strategist with 15 yearsÕ experience building digital marketing agencies, growing online brands and delivering award-winning content marketing campaigns. His experience spans entertainment, fashion and most recently travel & hospitality where he has spent the last three years working with global hotels and OTAs;Êhelping them profit from content marketing through innovative multi-channel campaigns and new digital services.

by Terri Scriven, Industry Head of Hospitality at Google and the Vice Chair of HSMAI Region Europe Digital Marketing Advisory Board.

Terri is an industry expert and leader in both the Online Media and Travel industries, with over 15 years of consulting and industry experience. She has a solid balance of advertising industry knowledge, account management, relationship management, structured thinking and analytic experience to support GoogleÕs clients in reaching target audiences and to help them grow in the market.

by RJ Friedlander, Founder and CEO at Review Pro and member of HSMAI Region Europe Digital Marketing Advisory Board.

RJ is the CEO of ReviewPro and a private investor in a number of other internet start-ups. Prior to ReviewPro, RJÊworked for 18 years in the Internet and technology sector in Europe, the US and Asia, including 10 years as a senior executive in Grupo Planeta, overseeing the groupÕs Digital Media Division. In addition, RJ is an Advisor/Board Member of the Centre for Hospitality Research at Cornell University, IHire Inc and HSMAI.

by Marco Fanton, Global Head of Social Media at Meli‡ Hotels International.

With over 14 years of experience in marketing and developing in the digital environments, Marco is currently the Global Social Media Director at the Meli‡ Hotels International. He is responsible for the strategic development and implementation of all major social media initiatives for the Meli‡ Hotels International.

Global Hospitality Content Strategy: A Three-Tiered Approach

by Niklas Schlappkohl,ÊSenior Director, Travel Ð Global Client Solutions,ÊTranslations.com, and theÊChair of HSMAI Region Europe Digital Marketing Advisory Board.

Dan OÕSullivan, Vice President Travel Solutions EMEA at Translations.com.

Niklas has spent his entire career online, beginning with online content management at Netscape 20 years ago. Since moving on to the hospitality industry about 15 years ago he has combined his passion for travel with the digital world, and has held leading positions in Starwood Hotels and Resorts, AccorHotels, NH Hotels, and Carlson Rezidor Hotel Group. Niklas has been fortunate enough to be based around the globe, giving him insight into many markets and the user experience from multiple cultural and language perspectives. Currently Niklas is Senior Director, Travel – Global Client Solutions at TransPerfect. Niklas is also CHDM (Certified Hospitality Digital Marketer) certified.

Read more about Dan O’Sullivan in the description of his roundtable sessionÊ2: Best Practices in Multilingual Content Management, at 14.10 inÊthe programme.

Ushuaia Beach Hotel Ibiza: A Case Study In Hotel Innovation That “Rocked The WorldÓ

by Abel Matutes Prats, CEO of Palladium Hotel Group and Vice President of Grupo Empresas Matutes.

During AbelÕs 10 years as the CEO of Palladium Hotel Group the company has continued to grow through opening of new hotels and resorts as well as acquiring and relaunching their world famous now-flagship hotel, the Ushuaia Beach Hotel in Ibiza.ÊIn 2012, Abel received the Medal for Tourism Achievement in Innovation awarded by the Council of Ministers of Spain. This recognition was granted specifically for the new Ushuaia Ibiza Beach Hotel, as well as for his capacity for innovation after becoming a key player in the transformation and revitalisation of Playa d’en Bossa (Ibiza).

Concurrent sessions held by specialists in their field.

byÊCara Callaghan, Head of Digital at Avvio, andÊRich Tuckwell, VP of Sales and Marketing at Avvio

by Dan O’Sullivan, Vice President Travel Solutions EMEA at Translations.com.

Dan has been a senior member of the Translations.com executive team since the company’s incorporation in 1999. Dan moved to Translations.com from TransPerfect Translations, where he opened and successfully launched the company’s Miami office. His career has been focused on the travel & tourism sector where he has sold and managed some of the largest and most complex projects in the industry for companies such as Royal Caribbean and Hilton International. Dan is also CHDM (Certified Hospitality Digital Marketer) certified.

We no longer go online, we live online. We live our lives in moments. And growingly many of these moments are now on mobile.ÊNew frontiers from the consumers can bring many new challenges for the companies. Join us to discuss and find out how to make the most of the touchpoints throughout the customer journey.

by Sandra Manresa, ÊHead of Travel at Google Spain.

Sandra is a Digital and Marketing expert with more than 15 years of experience in big retailers, CPG and Telecom companies. Currently Head of Travel at Google Spain, Sandra works with travel companies to achieve a smooth digital transformation, focusing on how digital is changing relations between Brands and consumers.

The situation is clear: We are not delivering a good omnichannel experience. The gap that we have today is huge! If we compare our performance with theÊuser expectations – extremelyÊhigh today – as the resultÊthe user can be really frustrated. How can we deliver a really great experience and optimise for PEOPLE – not for search engines? We will discuss the barriers that we have today and how to tackle those in order to really deliver a great omnichannel experience. Higher satisfaction leads to higher revenue growth.

by Raœl Alvarez Barrera, Director Digital Product & Omnichannel User Experience at the Carlson Rezidor Hotel Group

Raœl has over 15 years of online work experience with specialisation in eCommerce developments, optimisation and digital transformations. Along hisÊcareer he has been in charge of managing highly demanding projects that require strategic, technical and operational planning. As a result, hisÊtechnical acumen has evolved in breadth and has been supplemented with marketing and business knowledge.

by Dan Miles,ÊContent Marketing Strategist.

Read more about Dan above in his presentation details – sessionÊCreating a Content Advantage at 9.15 am.

The leaders of the various roundtable sessions report back to all attendees

Panelists:

Terri Scriven, Industry Head of Hospitality at Google and the Vice Chair of HSMAI Region Europe Digital Marketing Advisory Board.

Helena Egan, Director of Industry Relations at TripAdvisor and aÊmember of HSMAI Region Europe Digital Marketing Advisory Board.

îscar Gonz‡lez,ÊMarketing Director EMEA at Iberostar Hotels & Resorts

Isabel Robles,ÊGeneral Manager at Hotel Mar de Portals and Commercial & Managerial Tourism Training Consultancy Hotelclass