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News

Monthly Archive for: "February, 2017"
 Part 1 of the HSMAI Region Europe Study Tour in US

Part 1 of the HSMAI Region Europe Study Tour in US

February 18, 2017

On 16 February some of us were lucky enough to have the great pleasure in spending more or less the entire day with Mike Leven. He is one of the […]

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     HSMAI Region Europe partners new initiative: The HospitableæCities

    HSMAI Region Europe partners new initiative: The HospitableæCities

    February 18, 2017

    In London on Friday 7æApril 2017 EP (Entrepreneurs Innovation Centre (EP-IC) and eHotelier are welcoming leaders to share their experiences and thoughts on the factors that create an hospitable [...]

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       The Service Awards 2016 – Powered by HSMAI Region Europe

      The Service Awards 2016 – Powered by HSMAI Region Europe

      February 18, 2017

      HSMAI Region Europe is inviting the hospitality industry to join us for The Service Awards 2016 to be held in London on 7 April 2017. Your organisation is welcome to […]

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         Mike Leven

        Mike Leven

        February 17, 2017

        Yesterday some of us were lucky enough to spend more or less the entire day with Mike Leven. Few if any fascinate me more than him. He is one of […]

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           HSMAI Region Europe and Travel Industry Club Germany (TIC) to co-host the pre-ITB event at the Sofitel Berlin Kurfí_rstendamm

          HSMAI Region Europe and Travel Industry Club Germany (TIC) to co-host the pre-ITB event at the Sofitel Berlin Kurfí_rstendamm

          February 8, 2017

          Join us for an afternoon on the topic of “Customer centricity in a digital world” and more. We promise you an afternoonæof discovery expression humour and meaningful content. [...]

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             Sign up for ROC and DOC

            Sign up for ROC and DOC

            February 8, 2017

            See the programme and sign up for ROC and DOC here!  

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               HSMAI Region Europe will be in Amsterdam Thursday 30th March for the CRME certification

              HSMAI Region Europe will be in Amsterdam Thursday 30th March for the CRME certification

              February 2, 2017

              HSMAI Region Europe will be in Amsterdam Thursday 30th March for the CRME certification On Thursday HSMAI Region Europe will host an interactive Revenue Management workshop at the end the […]

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                 Join us to celebrate the HSMAI Region Europe Awards in Amsterdam

                Join us to celebrate the HSMAI Region Europe Awards in Amsterdam

                February 1, 2017

                Join us to celebrate the Top 20 Extraordinary Minds in Sales Marketing & Technology in Europe and theæOutstanding Achievements in Marketing March 29th 2017 17.45 – 20.30æ@ RAI [...]

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                  Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

                  In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

                  head-shot

                  Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

                  3 ways to make more strategic use of your brand

                  How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

                  monna-nordhagen

                  Monna Nordhagen, Partner and strategy advisor, Mars

                  What characterizes the best sales teams?

                  0-29

                  Remi Morken, CCO, SalesScreen

                  Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

                  0-28

                  John Gallagher, Sales Director, Duetto

                  How to sell when customers do not know they need you?

                  Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

                  0-23

                  Benjamin Devisme, VP Sales, Quicktext

                  Real time pricing

                  As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

                  • What is the difference from being a Revenue Manager today compared to 10 years ago?
                    • Does the skillset of an RM differ – if so; in what way?
                  • What does Real Time Price Optimization mean?
                  • What gains (and risks?) come with real time price optimization?
                  • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
                  atomized2

                  Alexander Edström, CEO, Atomize

                  Expansion of revenue management capabilities

                  damiano-zennaro

                  Damiano Zennaro, Global Director of Advisory services at IDeaS

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                  Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

                  Customer Centricity

                  About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

                  0-9

                  Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

                  Being a General Manager and Leading a team of strong performers

                  0-7

                  Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

                  Retention strategies for Sales professional that works’

                  Anant Vithlani

                  Anant Vithlani, Vice President Sales, Nordic Choice Hotels

                  Storytelling that works

                  Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

                  0-13

                  Christian Braathen, Client Director, Scandinavian Design Group

                  Commercial Technology Strategy

                  What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

                  0-11

                  Julie Grieve, Founder and CEO, Criton

                  Close the gap between revenue optimization & digital marketing

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                  Finnbar Cornwall, Senior Industry Head Travel at Google UK

                  Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

                  MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

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                  Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

                  Navigating the changing hotel distribution landscape

                  Insights to improve competitiveness in an increasingly volatile environment

                  0-10

                  Michael Mernagh, Head of Sales EMEA, OTA Insight

                  Using Technology to Deliver a Personalized Guest Experience

                  0-8

                  Michael De Jongh, Chief Commercial Officer, Avvio

                  Coaching a team for strategic selling

                  0-6

                  Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

                  Intermediaries: Should they be managed like a key account?

                  0-13

                  Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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