HSMAI Region Europe in Barcelona Wednesday May 31st

Simon Finne HSMAI Region Europe Supporter and CEO at Loopon

In today’s technology-driven age customers expect digital communication at every stage of their journey and tailored to themselves individually.

Travel operators across the globe are stepping up their game when it comes to expanding to new markets and reaching their current and future target demographics.

Niklas Schlappkohl HSMAI Europe Digital Marketing Advisoy Board Chairman will be covering strategic localization opportunities in new emerging markets.

Concurrent sessions held by specialists in their field.

Even shifting just a few rooms per day from OTA bookings to direct bookings can make a big impact to your hotel’s profits. But how can hotels implement a successful direct booking strategy? There is more to it than simply setting up a hotel website.

In this roundtable we’ll talk about key strategies that hotels need to know to boost direct bookings. Specifically we’ll cover website and booking engine optimization and how to use the same tactics that OTAs use on their own websites to increase bookings.

We’ll also discuss how digital marketing plays an important role in the sales cycle and how to use it to direct traffic to your own site instead of OTA sites.

John Power VP of EMEA Sales at Travel Tripper

Join us for a discussion on how to effectively optimise your channels to maximise revenue.

Marina Vicente Director of Business Development – Spain Portugal and LATAM OTA Insight

Digitalisation has brought choice to consumers. But how can you ensure that your guests have an emotional connection to your hotel even before they stay with you? You can start by creating a seamless and consistent experience which can often be a challenge in itself. Through compelling storytelling and creating a personalised experience you’re making more of a connection with your potential guests. This interactive presentation will explore more about how digital technology has changed the way hotels connect with guests by rewarding loyalty.

æRich Tuckwell VP of Sales and Marketing Avvio

The future of direct revenue and the role of smart technology in the hospitality industry are two of the hottest topics this year. Globally hotels are searching for solutions to improve sales through their direct channels along with guest experience.

With a majority of people booking hotels online technology has become the ultimate disruptor where hoteliers need to align their strategy to compete fairly.

Through this roundtable Marco van Velzenæwill share his experience and expertise on the landscape and future of direct revenue and guest engagement by using smart technology.

Marco van Velzen Account Manager Spain Hotelchamp

A repetition of the above mentioned roundtable session 1 in order to allow participants to cover topics of their own choice.

A repetition of the above mentioned roundtable session 1 in order to allow participants to cover topics of their own choice.