HSMAI Holland Event: Pricing beyond Rate Parity

The do’s and dont’s about pricing and how pricing can boost your profitability.

By Joanna Schrí_der: VP Revenue Management Deutsche Hospitality and member of HSMAI Region Europe Advisory Board

Concurrent sessions held by specialists in their field on the following 3 topics:

Even shifting just a few rooms per day from OTA bookings to direct bookings can make a big impact to your hotel’s profits. But how can hotels implement a successful direct booking strategy? There is more to it than simply setting up a hotel website. In this roundtable we’ll talk about key strategies that hotels need to know to boost direct bookings. Specifically we’ll cover website and booking engine optimization and how to use the same tactics that OTAs use on their own websites to increase bookings. We’ll also discuss how digital marketing plays an important role in the sales cycle and how to use it to direct traffic to your own site instead of OTA sites.

by John Power VP of EMEA Sales at Travel Tripper

Using Smarter data insights to optimise pricing and revenue strategies across online channels.

by Thierry Collard Business Development Manager Benelux & Nordic Countries OTA Insight

In this roundtable discussion we’ll discuss how leveraging data within a CRM can pave the way for hoteliers to improve communication channels learn more about their guests with every interaction and ultimately drive brand loyalty.

by Keith Povah Sales Manager EMEA Cendyn

A repetition of the above mentioned roundtable session 1 in order to allow participants to cover topics of their own choice.

A repetition of the above mentioned roundtable session 1 in order to allow participants to cover topics of their own choice.