How the mighty have fallen. TripAdvisor is now in deep trouble with its transition to a hotel search and booking site going backwards.
Of major concern is that the steps taken by TripAdvisor’s leadership to turn its hotel business around a fresh new look, streamlined hotel shopping experience and increased brand advertising have actually accelerated the decline.
Rubbing more salt into the wound is the fact TripAdvisor has never been more popular as a review site (monthly visits exceed 455 million) and yet booking revenue is down.
