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  • About
    • Board of Directors
    • HSMAI Region Europe Staff
    • Contact
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    • HSMAI Americas
    • HSMAI Asia Pacific
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News

Author Archive for: "HSMAI"
 Thought leadership – To Cloud or Not to Cloud? Choose What Works Best for You without Feature Compromise:  Maestro's Web Browser PMS Delivers Flexibility and Mobility On-Premise or in the Cloud

Thought leadership – To Cloud or Not to Cloud? Choose What Works Best for You without Feature Compromise: Maestro's Web Browser PMS Delivers Flexibility and Mobility On-Premise or in the Cloud

February 22, 2018

Cloud-based property management is a compelling option in hotel operations today. Cloud property software systems require less on-property hardware and cabling, and maintenance and backups are [...]

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     Crescent's Luxurious Horseshoe Bay Resort Experiences 89% Increase in Group RFPs in 60 days with Data-Driven Digital Marketing

    Crescent's Luxurious Horseshoe Bay Resort Experiences 89% Increase in Group RFPs in 60 days with Data-Driven Digital Marketing

    February 22, 2018

    At HSMAI’s annual Digital Marketing Conference today, Milestone Inc. and Crescent Hotels & Resorts Inc. announced the launch of a new “Mobile on Steroids” website for the [...]

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       Pegasus Solutions' Head Of Digital Services To Discuss Metasearch Marketing At Hotel Revenue Conference

      Pegasus Solutions' Head Of Digital Services To Discuss Metasearch Marketing At Hotel Revenue Conference

      February 22, 2018

      Pegasus Solutions Head of Digital Marketing Services Rahul Arora will explain metasearch marketing and cover four key digital marketing strategies at the Hotel Revenue Conference taking place [...]

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         Mandarin Oriental To Manage Luxury Residences In Barcelona

        Mandarin Oriental To Manage Luxury Residences In Barcelona

        February 22, 2018

        Mandarin Oriental Hotel Group has announced an agreement to brand and manage 34 luxurious Residences by Mandarin Oriental, Barcelona housed in a 20-storey tower, with a prime location at the […]

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           Hotel offering discounts for people who stay off their phones | foxnews.com

          Hotel offering discounts for people who stay off their phones | foxnews.com

          February 21, 2018

          Technology use while on vacation affects more than just the type of activities travelers do. According to Wyndham hotels, 54 percent of children believe their parents check their phones [...]

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             Groups360 Offers Industry-Wide Use of GroupSync Sourcing Technology Through March 31

            Groups360 Offers Industry-Wide Use of GroupSync Sourcing Technology Through March 31

            February 21, 2018

            In the face of tumultuous changes in the meetings industry including the yet unknown impact of an evolving commission structure, Groups360 has announced its decision to open its proprietary [...]

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               Milestone Launches New Website for Ginger Hotel Chain, Revenue Jumps 36%

              Milestone Launches New Website for Ginger Hotel Chain, Revenue Jumps 36%

              February 21, 2018

              At HSMAI’s annual Digital Marketing Conference yesterday, Milestone Inc. announced the launch of a new custom website for Ginger Hotels, a subsidiary of India’s leading hotel chain [...]

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                 Milestone Insights 2018 edition provides location-based businesses with affordable digital marketing competitive benchmarking & analysis

                Milestone Insights 2018 edition provides location-based businesses with affordable digital marketing competitive benchmarking & analysis

                February 21, 2018

                At HSMAI’s annual Digital Marketing Conference yesterday, Milestone Inc. announced the immediate availability of the 2018 version of Milestone Insights. The digital marketing benchmarking [...]

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                   Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology and Trends Whitepaper

                  Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology and Trends Whitepaper

                  February 21, 2018

                  From HEBS Digital, the HEBStrategy Q1 edition takes a deep dive into content marketing through the funnel and includes strategies for reaching different audiences with customized content.

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                     IHG builds on rapid growth of avid hotels with franchising launch in Mexico

                    IHG builds on rapid growth of avid hotels with franchising launch in Mexico

                    February 21, 2018

                    IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, today announces that avid hotels, its new high-quality midscale brand, is now available for franchising in [...]

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                        HSMAI Europe | Executive Insights June 2025
                        July 3, 2025
                      • Data silos: The unraveling of the hotel guest journey by Cendyn
                        Data silos: The unraveling of the hotel guest journey by Cendyn
                        June 30, 2025
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                        May 2025: Europe’s major markets are not the outperformers by MKG Consulting
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                      Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

                      In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

                      head-shot

                      Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

                      3 ways to make more strategic use of your brand

                      How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

                      monna-nordhagen

                      Monna Nordhagen, Partner and strategy advisor, Mars

                      What characterizes the best sales teams?

                      0-29

                      Remi Morken, CCO, SalesScreen

                      Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

                      0-28

                      John Gallagher, Sales Director, Duetto

                      How to sell when customers do not know they need you?

                      Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

                      0-23

                      Benjamin Devisme, VP Sales, Quicktext

                      Real time pricing

                      As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

                      • What is the difference from being a Revenue Manager today compared to 10 years ago?
                        • Does the skillset of an RM differ – if so; in what way?
                      • What does Real Time Price Optimization mean?
                      • What gains (and risks?) come with real time price optimization?
                      • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
                      atomized2

                      Alexander Edström, CEO, Atomize

                      Expansion of revenue management capabilities

                      damiano-zennaro

                      Damiano Zennaro, Global Director of Advisory services at IDeaS

                      dsc_0045

                      Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

                      Customer Centricity

                      About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

                      0-9

                      Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

                      Being a General Manager and Leading a team of strong performers

                      0-7

                      Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

                      Retention strategies for Sales professional that works’

                      Anant Vithlani

                      Anant Vithlani, Vice President Sales, Nordic Choice Hotels

                      Storytelling that works

                      Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

                      0-13

                      Christian Braathen, Client Director, Scandinavian Design Group

                      Commercial Technology Strategy

                      What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

                      0-11

                      Julie Grieve, Founder and CEO, Criton

                      Close the gap between revenue optimization & digital marketing

                      finnbar-colour-headshot

                      Finnbar Cornwall, Senior Industry Head Travel at Google UK

                      Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

                      MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

                      eb-new-pic

                      Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

                      Navigating the changing hotel distribution landscape

                      Insights to improve competitiveness in an increasingly volatile environment

                      0-10

                      Michael Mernagh, Head of Sales EMEA, OTA Insight

                      Using Technology to Deliver a Personalized Guest Experience

                      0-8

                      Michael De Jongh, Chief Commercial Officer, Avvio

                      Coaching a team for strategic selling

                      0-6

                      Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

                      Intermediaries: Should they be managed like a key account?

                      0-13

                      Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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