In HSMAI

IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, today announces that avid hotels, its new high-quality midscale brand, is now available for franchising in Mexico. The launch of the brand in Mexico closely follows the introduction of avid hotels in the U.S. and Canada last fall, where the company has already signed 75 franchise agreements. This milestone further demonstrates the brand’s rapid start and growth potential.

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