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A Customer Success Story

D2O, a company founded in Norway rooted in the Scandinavian principles of employee well-being and sustainability, is dedicated to driving success through innovative and responsible practices.

For more than two decades, d2o has assisted clients in optimizing their resources for maximum profitability, particularly in the high-cost Scandinavian countries known for their emphasis on employee well-being and sustainable operations.

We want to thank HSMAI for providing us with a platform to share the success story of one of our customers who has effectively implemented environmental sustainability measures.

Discover how Strawberry, formerly known as Nordic Choice Hotels, has successfully operationalized environmental sustainability. By adopting PMI GoGreen, an innovative sustainability tool explicitly tailored for hotels, Strawberry has gone beyond mere compliance reporting. The tool empowers hotel managers with actionable daily guidance to minimize environmental impact and enhance financial performance.

Here are the key features that distinguish Strawberry’s GoGreen approach:

1. Intelligent Automated Goal Distribution: Breaks down Strawberry’s long-term group goals into fair and attainable monthly targets for each property.

2. Bottom-Line Improvement: Integrates sustainability practices with Strawberry’s profit and loss planning and daily productivity management, resulting in financial gains and reduced environmental impact.

3. Hospitality Specific: PMI GoGreen utilizes machine learning to help Strawberry forecast resource consumption based on hotel-specific metrics, enabling optimal resource utilization despite daily activity fluctuations.

4. Daily Guidance and Monitoring: Facilitates daily or weekly improvement actions and gives managers insights on their progress towards achieving targets.

5. Cultivate Ownership: PMI GoGreen incorporates a best practice adoption index that motivates and guides Strawberry’s operational managers, outlining the tasks and skills necessary to enhance performance.

6. Global Idea Banks: Offers a benchmark and ideas bank that provides managers with valuable tips for improvement and attaining certifications such as ISO14001.


For further information, please get in touch with Katrine Johanson, a BRE Consultant, at katrine@d2o.com.

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