Come to London and leave with your Global HSMAI certification!
Ready to be recognized and certified for your expertise in Marketing, Sales, or Revenue Management? Join the CHDM, CHSL or CRME Review Courses this January in London, and take a major step toward HSMAI Global certification!
HSMAI certifications are important because the more you know — and the more you can demonstrate what you know — the better ROI you can provide to your company, the more you can improve its bottom line, and the better you can position your career.
Why attend the Review Course?
These review courses cover the essential concepts outlined in the certification study guides for each discipline, offering the perfect final ‘cram session’ before you take the certification exam. You’ll have the flexibility to take the exam either immediately after the course or at a time that suits you best.
How do I apply for and get the Certification?
The HSMAI certification program is a two-part process in which you must complete the application to demonstrate your eligibility (minimum points: 50), and then pass an online exam covering the functions performed in your chosen discipline.
Your application will be assessed on a points basis according to your work profile. The items assessed are:
- Professional Experience
- On-the-Job Responsibilities
- Membership in an Industry Organization
- Leadership in an Industry Organization
- Authoring Published Articles
- Speaking at Industry Programs/Meetings
- Higher Education Coursework
- Non-Academic Coursework
- Other Certifications
When is the Review Course?
Day: Wednesday, 15th January 2025
Time: 10 AM – 3 PM (local time) followed by global exam 3 PM – 4 PM
Venue: London, location to be announced
CHDM – Certified Hospitality Digital Marketer
Created by hoteliers for hoteliers, the Certified Hospitality Digital Markete
r (CHDM) certification recognizes digital marketing professionals for their expertise in leveraging digital channels to maximise online revenues. CHDMs are the digital marketing experts hotels need today.
Why do you need the CHDM?
The CHDM, a professional certification created by hoteliers for hoteliers, demonstrates your proficiency, upgrades your skills, and helps you to better understand how digital marketing intersects with your areas of responsibility. It shows your employer and your professional community that you’re committed to advancing your knowledge, skill set, and expertise.
The CHDM is not just for marketers. Today everyone touches digital marketing. If you are in sales, you should understand how to help your marketing team drive better leads to you. If you are in revenue management, understanding advertising and analytics will help you make better pricing decisions. No position within a hotel exists in a vacuum anymore. The better you understand the bigger picture, the more valuable your contribution will be.
What topics are covered?
The CHDM certification exam is based on the CHDM study guide, Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape.
Topic areas include:
- Owned Media
- Earned Media
- Paid Media
- Digital Intermediaries
- Trending Topics
- Measuring & Managing Digital Performance
CRME – Certified Revenue Management Executive
As revenue optimization in the hospitality industry continues to grow as an art
and a science, you can confirm and demonstrate your knowledge, experience, and capabilities by earning HSMAI’s Certified Revenue Management Executive (CRME) certification.
Why do you need the CRME?
The exclusive CRME certification demonstrates to yourself, your employer, your colleagues, and your peers that you are a professional in the field of revenue optimization with tactical and strategic expertise in identifying business opportunities, maximising profits, and driving growth, and fostering a revenue management culture within your organisation.
What topics are covered?
The CRME certification exam is based on the CRME study guide, Evolving Dynamics: From Revenue Management to Revenue Strategy.
Topic areas include:
- From Revenue Management to Revenue Strategy
- The Revenue Professional
- Economics and its Role in Revenue Optimization
- Departmental Integration
- Understanding the Market
- Segmenting Customers and Utilizing Sources to Target Optimal Mix
- Forecasting, Pricing and Inventory Control
- Performance Analysis
- Strategic Distribution
- The Interdependence of Sales & Revenue Optimization
- Emerging Elements Impacting Revenue Strategy
CHSL – Certified Hotel Sales Leader
You’re a hotel sales leader and want to be recognized for your knowledge,
experience, and capabilities in the discipline. HSMAI’s Certified Hotel Sales Leader (CHSL) certification recognizes and validates the knowledge, experience, and capabilities of hotel sales leaders.
Why do you need the CHSL?
The Certified Hospitality Sales Leader (CHSL) demonstrates to sales leaders, their employers, their colleagues, and their peers that they are professionals in the field of hospitality sales leadership with tactical and strategic expertise in:
- Leading a high performing sales team
- Recruiting and managing the professional development of successful sales professionals
- Demonstrating overall commercial acumen including sales, revenue management, digital marketing, and distribution
- Interpreting sales data analytics and turning data insights into metric-supported strategies
- Applying best practices in hotel sales to grow revenue for their organization
- Communicating sales strategies effectively to owners, partners, and other team members
What topics are covered?
The CHSL certification exam is based on the CHSL study guide, The Hotel Sales Leadership Playbook: Winning Strategies for Success.
Topic areas include:
- Managing the Sales Function
- The Convergence of Sales Fundamentals and Technology
- Group & Catering Business
- Business Transient and other Direct Sales Segments
- Competitive Intelligence
- Revenue Management
- Leveraging Data Analytics
- Business Acumen
- Digital Marketing
- Distribution
- Leadership
- Effective Communication for Sales Leaders
- Recruiting & Retention
Join the Review Course!
The face-to-face Review Courses is for candidates pursuing the CHDM, CRME or CHSL certification. The course covers the key concepts outlined in the certifications study guides. It is a great last “cram session” before taking the certification exam.
Review course participants are required to read the study guide in advance of this fast-paced class. A digital copy of the study guide is included in the course registration fee.
Get Certified!
After the Review Course, participants who have applied and paid for the certification in advance have the opportunity to take the global exam directly after the course or any time they are ready.
Fee:
HSMAI Members: 675 Euro ex VAT (VAT will be added for billing address in the UK)
Non-Members: 895 Euro ex VAT (VAT will be added for billing address in the UK)
The cost includes certification application fee, exam fee and the Review Course on Wednesday 15th January 2025.
