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  • About
    • HSMAI Region Europe Staff
    • Advisory Boards
    • Contact
    • Privacy Policy
  • Locations
    • HSMAI Americas
    • HSMAI Asia Pacific
    • HSMAI Middle East
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  • Membership
    • Hotel & Travel Membership
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  • LIVE!
  • Events
    • Calendar
    • HSMAI Europe Sales Master Class
    • HSMAI Europe Brand Strategy Masterclass
    • ECC – Excelling at Customer Centricity – an HSMAI Certification
    • HSMAI Europe Commercial Summer Camp 2021 June 28 – July 2
  • News
    • GRANT APPLICATION OPEN TO PAY FOR HSMAI EDUCATION
    • HSMAI Europe Commercial Summer Camp 2021 June 28 – July 2
    • Revenue Optimization
    • Marketing and Branding
    • Sales
    • Distribution
    • Innovation
    • People & Culture
    • Global Knowledge Center
  • Learning
    • ECC – Excelling at Customer Centricity – an HSMAI Certification
    • CERTIFIED REVENUE MANAGEMENT EXECUTIVE (CRME)
    • Certified Hospitality Digital Marketer (CHDM)
    • Digital Expert LAB
    • Free training from Google to HSMAI members
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 HSMAI Foundation’s COVID Relief Fund Established

HSMAI Foundation’s COVID Relief Fund Established

February 18, 2021

HSMAI Foundation’s COVID Relief Fund Opens with Generous $150,000 Donation from the Carolyn Smith Foundation In 2020, the HSMAI Foundation created a COVID Relief Fund. Recently, the Carolyn Smith [...]

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     Call to action for the European hospitality industry to capitalise on its business recovery and increase revenue during and post pandemic

    Call to action for the European hospitality industry to capitalise on its business recovery and increase revenue during and post pandemic

    February 4, 2021
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       HSMAI ROC Europe, call for Board members and new Advisory Board members

      HSMAI ROC Europe, call for Board members and new Advisory Board members

      January 29, 2021
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         The HSMAI Europe Day 2021

        The HSMAI Europe Day 2021

        January 13, 2021
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           Join HSMAI Europe in January

          Join HSMAI Europe in January

          December 4, 2020
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          • Merry Christmas and Happy New Year! | HSMAI Region Europe[…] Our next European event upcoming ev...
           Foodback launches: Foodback Portal and Check-in

          Foodback launches: Foodback Portal and Check-in

          November 16, 2020
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             What’s on the Minds of Hospitality HR Professionals in Europe

            What’s on the Minds of Hospitality HR Professionals in Europe

            October 6, 2020
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               HSMAI Is Honored in ASAE’s “100 Associations That Will Save the World”

              HSMAI Is Honored in ASAE’s “100 Associations That Will Save the World”

              August 21, 2020

              The American Society of Association Executives (ASAE) recognized HSMAI’s swift response to the coronavirus pandemic and named it as one of the “100 Associations That Will Save the World.” [...]

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                 Hospitality industry urged to embrace the new customer journey

                Hospitality industry urged to embrace the new customer journey

                July 21, 2020
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                   What’s Changing for Brand Digital Marketers

                  What’s Changing for Brand Digital Marketers

                  July 6, 2020

                  By Kaitlin Dunn, Writer, Hospitality Sales & Marketing Association International (HSMAI) Throughout the coronavirus pandemic, HSMAI has served as a resource to connect peer groups to discuss [...]

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                      February 22, 2021
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                      HSMAI Foundation’s COVID Relief Fund Established
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                      Call to action for the European hospitality industry to capitalise on its business recovery and increase revenue during and post pandemic
                      February 4, 2021
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                    Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

                    In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

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                    Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

                    3 ways to make more strategic use of your brand

                    How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

                    monna-nordhagen

                    Monna Nordhagen, Partner and strategy advisor, Mars

                    What characterizes the best sales teams?

                    0-29

                    Remi Morken, CCO, SalesScreen

                    Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

                    0-28

                    John Gallagher, Sales Director, Duetto

                    How to sell when customers do not know they need you?

                    Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

                    0-23

                    Benjamin Devisme, VP Sales, Quicktext

                    Real time pricing

                    As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

                    • What is the difference from being a Revenue Manager today compared to 10 years ago?
                      • Does the skillset of an RM differ – if so; in what way?
                    • What does Real Time Price Optimization mean?
                    • What gains (and risks?) come with real time price optimization?
                    • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
                    atomized2

                    Alexander Edström, CEO, Atomize

                    Expansion of revenue management capabilities

                    damiano-zennaro

                    Damiano Zennaro, Global Director of Advisory services at IDeaS

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                    Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

                    Customer Centricity

                    About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

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                    Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

                    Being a General Manager and Leading a team of strong performers

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                    Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

                    Retention strategies for Sales professional that works’

                    Anant Vithlani

                    Anant Vithlani, Vice President Sales, Nordic Choice Hotels

                    Storytelling that works

                    Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

                    0-13

                    Christian Braathen, Client Director, Scandinavian Design Group

                    Commercial Technology Strategy

                    What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

                    0-11

                    Julie Grieve, Founder and CEO, Criton

                    Close the gap between revenue optimization & digital marketing

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                    Finnbar Cornwall, Senior Industry Head Travel at Google UK

                    Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

                    MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

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                    Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

                    Navigating the changing hotel distribution landscape

                    Insights to improve competitiveness in an increasingly volatile environment

                    0-10

                    Michael Mernagh, Head of Sales EMEA, OTA Insight

                    Using Technology to Deliver a Personalized Guest Experience

                    0-8

                    Michael De Jongh, Chief Commercial Officer, Avvio

                    Coaching a team for strategic selling

                    0-6

                    Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

                    Intermediaries: Should they be managed like a key account?

                    0-13

                    Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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