Senior-Level Hospitality Activities – Fall 2025 & January 2026

We hope this message finds you well.

This fall and in January, HSMAI Europe will bring together senior hospitality leaders from across our membership for exclusive, by-invitation-only forums and other activities designed to foster collaboration and share insights. These gatherings will enable leaders to cut through the noise, challenge assumptions, and exchange strategies that drive lasting impact

From in-depth discussions on MICE potential at the Amadeus head office in Madrid, to a high-level Distribution Roundtable in Palma Mallorca, and a virtual Curate session discussing KPIs and in-person Curate focusing on Distribution in London in conjunction with WTM. These activities are created for executives among HSMAI members who want to engage with peers, challenge perspectives, and drive strategic change.

In January, our annual pan-European Commercial Week will take place in London, and we strongly encourage you to bring team members to attend both the conference and the awards dinner.

Updated Database for Senior Hotel Leaders To ensure we invite the appropriate team members as changes occur from time to time we kindly ask you to update us about senior hoteliers that should be included on our invitation list for our By -Invitation Roundtables and other exclusive initiatives. Please email us to postbox@hsmai.eu

📅 Upcoming Pan European Senior-Level Activities

September 30, 2025 – Designing Leverage of MICE Potential in the Business Mix Amadeus Head Office, Madrid – Read more
October 9, 2025 – Join HSMAI Europe for an exclusive roundtable designed for senior distribution executives. | Zafiro Palace Andratx, Mallorca – Read more
October 22, 2025 – HSMAI Europe Curate (Virtual) – Read more
November 5th, 2025 – HSMAI Europe Curate London | Topic: AI in hotel distribution – Read more
January 14th – 16th, 2025 – HSMAI Europe Commercial Strategy Week – Read more

Each agenda is shaped for senior executives, ensuring discussions are relevant, forward-looking, and actionable.

Local activities
In addition, we host a variety of local activities for both Senior Leaders and Young Leaders. Our calendar will be continuously updated in the weeks and months ahead.

See our calendar here: https://hsmai.eu/events/

We look forward to hearing from you!

All the best,

Ingunn Hofseth
President & CEO
HSMAI Europe