One of the toughest challenges facing the hotel industry is the ever-increasing need to drive direct bookings. One important, and often overlooked, aspect in the effort to drive bookings, is how effectively a property’s website encourages travellers to convert.

Hotels that make a concerted effort to spend time and money on their websites benefit from an increase in direct sales, an enhanced brand image, and as a result, profitability. From outdated graphics to a clunky user experience, it’s time to re-evaluate your hotel website to dramatically grow direct bookings.

Sojern’s Creating a Website that Converts: The Hotelier’s Guide to Direct Bookings offers:

• Clear explanations on tough topics and nuanced terms, such as SEO and Programmatic Advertising
• Hands-on toolkits and checklists to easily identify areas for improvement
• Advice from industry experts to drive more conversions
  

Travellers expect a seamless path to purchase. Long page load times, hard-to-read font, or poor navigation leads to immediate abandonment of their purchase on your site. Don’t lag behind the times—converting travellers begins now

Link to Report: https://www.sojern.com/reports/creating-a-website-that-converts