Meetings and Events will become a priority when commercial leaders see the growth opportunity for their organisations and how they can maximize their opportunities for improving revenues
Target group for this meeting: Revenue Managers, Commercial leaders, Event Managers, Sales & Marketing, General Manager & Assistant General Managers and Food & Beverage Managers.
We hope you will join us too!
Revenue Strategy for Meetings and Events
– How to harness the hidden value of Meetings & Event Space
– How much money are you losing in your Meeting Space?
– How to forecast demand more accurately for your meeting Space
– How to measure the Value of space and optimize its use
– Thinking about your Meeting Space in the same way as your Bedrooms
– Some simple steps you can take right now to improve performance.
By Heather Hart
Heather has for many years helped hotels and conference venues to see the power behind a dynamic pricing strategy for meetings and events, and she pioneered the creation of a cloud-based tool that provides comprehensive demand profiles, performance measurement and selling strategy models.
She is a creative and dynamic leader with proven expertise, specialising in helping hotels improve their strategy and performance of Meetings & Events business. Heather brings passion, experience and a practical approach to driving results.
Heather has gained many years of experience in Rooms Management, Systems Training, Sales & Marketing and Revenue Management in both Rooms and Meetings & Events.
During her diverse career, Heather has worked for a wide variety of hotel companies, at properties large and small, city centre and provincial. She has worked predominantly in London and the UK, but also spent 2 years in the USA, and has worked for Forte Hotels, Holiday Inn and Radisson Edwardian; her most recent roles were in senior Revenue Management at Thistle & Guoman Hotels, Initial Style Conferences, and Millennium & Copthorne Hotels.
Photo: The Ned