📅 Wednesday, January 14th, 2026
📍 InterContinental London Park Lane🕘 9:00 AM – 12:00 PM

Moderated by Michael Wierling, Director HR, Northern Europe at IHG Hotels & Resorts and the Chair of the HSMAI Europe People & Culture Advisory Board.

Developing strong commercial leaders is not an HR responsibility — it’s everyone’s responsibility. Whether you work in sales, marketing, revenue, operations, HR, or education, every role has an impact on how the industry attracts, develops, and retains commercial talent.

Through the diverse mix of people in the room — different companies, seniority levels, and disciplines — we will build a full picture of what developing strong commercial leaders looks like in today’s hospitality industry. We will discuss what the industry is doing well, what needs to change, what opportunities we can leverage, and what practical actions each of us can take back to our own organisation to step up our talent game.

This workshop is designed for hoteliers and educators across HR and non-HR functions, from experienced commercial leaders to those just beginning their careers. It is for those who want to step up their talent game and contribute to a more resilient commercial talent pipeline in hospitality.