HSMAI Membership
We know you’re looking for a banquet of resources, and we’re right there, feeding you the latest industry trends through education, events and training. You’re thirsting for knowledge, and we’re your mini-bar of education, filled with peer interaction sessions and industry certifications.
Industry Operators
Including hotels, airlines, destination companies, cruise lines, tour operators, restaurants, event agencies etc.
Associated Membership
For suppliers and vendors
Organizational Membership
For organizations who wish to join their members.
Vision
The leading meeting place of the industry.
Mission
The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.
Service Pledge
We pledge to provide transparent and neutral environments
We pledge to drive personal and professional growth
We pledge to be your industry point of reference
We pledge to provide you with cutting edge tools to grow your business
We pledge to go above and beyond to engage you
About membership in HSMAI Region Europe
Our aim is to be the leading meeting place of the industry, and to achieve that we organise many events all over Europe throughout the year.
HSMAI Region Europe also has several Advisory Boards that provide the platform for the leaders of the industry to come together and work on unifying their field of expertise in Europe. Read more about our Advisory Boards here:
We keep the industry up-to-date on Digital Marketing trends.
We educate and unify the field of Revenue Management in Europe.
We gather together the industry experts on Sales.
We also have an Advisory Board on Distribution.
We are now about to formalize two new Advisory Boards: One on Culture and People and one on Innovation
As HSMAI member your key member benefits are:
Tools & Insights: From our many events
Marketing Intelligence: Best practices and case studies from the industry’s top leaders and marketers at our many seminars, meetings and conferences.
Industry Discipline-Specific Education: Exclusive access to extensive online Knowledge Centre resources on www.hsmai.org
Peer Network: National, European and Global contacts.
Awards, surveys and certifications.
Peer Network: National, European and Global contacts.
The HSMAI Day: As member you can attend The HSMAI Day for free in the country you are registered.
Press the photo below to see our calendar for our many events:
Significant savings: As an HSMAI member you get special member pricing (30% discount) on all HSMAI programs and events, and can take part in our activities together with other industry leaders:
Let us know what part you want to play to shape the future of the industry.
Visit us at www.hsmai.eu.
Please contact us for further details:
Associated members have no right to vote at the national General Assembley
- Bronze€6500/ Annually
- Up to 10 Membership Associates
- 1 Delegate included in the Curation Council Engagement with Industry Leadership
- 1 person per peer group Executive Roundable
- -
- any member associates may opt in
- Advocacy, Education & Resource Development
- Executive Insights enewsletter & early access to curated content included
- Recognition on Content at Bronze level
- Silver€14,500/ Annually
- Up to 25 Membership Associates
- 2 Delegates included in the Curation Council Engagement with Industry Leadership
- 1 person per peer group Executive Roundable
- -
- any member associates may opt in
- Advocacy, Education & Resource Development
- Executive Insights enewsletter & early access to curated content included
- Recognition on Content at Silver level
- Gold€20,500/ Annually
- Up to 50 Membership Associates
- 3 Delegates included in the Curation Council Engagement with Industry Leadership
- 1 person per peer group Executive Roundable
- 1 T.H.I.N.K registrations
- any member associates may opt in
- Advocacy, Education & Resource Development
- Executive Insights enewsletter & early access to curated content included
- Recognition on Content at Gold level
- Diamond€29,500/ Annually
- Up to 100 Membership Associates
- 4 Delegates included in the Curation Council Engagement with Industry Leadership
- 2 person per peer group Executive Roundable
- 2 T.H.I.N.K registrations
- any member associates may opt in
- Advocacy, Education & Resource Development
- Executive Insights enewsletter & early access to curated content included
- Recognition on Content at Diamond level
Industry Trends and Insights
Membership helps you stay ahead of the curve by providing you with access to exclusive content from thought leaders, publications, research reports & insights from leaders in hospitality.
Board and Volunteer experience
HSMAI members are invited to volunteer as Board Members of National Boards or discipline-specific Advisory Boards such as our Revenue or Digital Marketing Advisory Boards, or on various projects.
HSMAI Membership Benefits
Free 1/2 day Training Events
HSMAI runs over 30 Training Workshops in Asia Pacific every year.
- Revenue Management
- Distribution
- Digital Marketing
- Branding and Marketing
- Sales
Workshops are created by hoteliers, for hoteliers
- Relevant, industry created sessions
- 1/2 day learning sessions
- Receive a Certificate of Attendance
We also run specific Workshops for General Managers.
FREE FOR MEMBERS
Members can attend our Educational Training Workshops and Events in 12 cities in Asia Pacific completely FREE! Session run between February and October every year.
Checkout our Events Calendar to find a session near you.
Get Certified! Put yourself ahead of the pack!
The more you know, and the more you can prove you know, the better ROI you can provide to your employer or prospective employer. The more you can improve your company’s bottom line, the better you can position yourself in your chosen discipline.
HSMAI introduced certification for hotel sales professionals nearly thirty years ago. Today ,HSMAI offers training and certification in several disciplines, including revenue management, business acumen, and the newest, digital marketing.
Member Discounts
Of course, HSMAI members can access our Certifications for a discounted price.
Learn more
Checkout the Certifications we have on our HSMAI Academy website.
If you’re interested in to learn more including the qualifications and procedures to apply, and to download applications. For groups of 10 or more, bulk discounts are available. Contact Kathy Tindell for details.
Discounted Online Courses for HSMAI members
Members receive a discount on all our online Courses and some courses will be offered FREE for members in 2018!
Study Anywhere, Study Anytime
HSMAI have developed many courses to help you grow your career and develop more skills. Some of our range of courses:
- Certificate in Revenue Management (Hospitality)
- Sales2Win – courses in improving your Sales and Account Management skills
- How do Consumers make hotel bookings – get the consumer perspective
- Market Segmentation
- Business Intelligence Basics
And many more. Checkout the HSMAI Academy for more details.
Want to get some Board experience?
HSMAI offers many opportunities for you to gain some board experience whilst helping your industry. There are many Expert Communities within HSMAI that offer you a chance to use your expertise and get some experience of what it is like to be on a Board.
Expert Communities
In Asia Pacific, we have several Advisory Boards for you to volunteer with:
- Asia Pacific Revenue Advisory Board
- Pacific Revenue Council
- Asia Pacific Digital Marketing Advisory Board
- National Advisory Boards in Singapore, Australia, China, Thailand and Indonesia.
You must be a HSMAI Member to apply for these volunteer positions.
Looking for staff? FREE Job Listings
HSMAI Members can list their open jobs on our Job Listing site on our global website
- Free Job Ads
- Reach your target audience of hoteliers and vendors in the Hospitality Industry
- Bonus! Your advertisement will automatically be loaded onto the eHotelier Careers website with over 180,000 Hospitality Industry members worldwide.
Looking for a new job?
- HSMAI Members can reach out in a private chat to HSMAI members who post open positions.
Learn more
Members-only Tools & Insights
Membership helps you stay ahead of the curve by providing you with access to exclusive content from thought leaders, publications, research reports & insights from leaders in hospitality. HSMAI Advisory Boards develop tools and conduct research and provide insights specifically for HSMAI members.
Tools such as:
- Template Job Descriptions
- Template Forecasting spreadsheets
- Sales & Marketing Plan templates
And many more..checkout our Knowledge Center for more details.
Attend HSMAI Signature Conferences at discounted entry prices
HSMAI Members can register for any of our conferences worldwide at discounted prices. Take advantage of this benefit for members and attend our signature conferences:
Attend major industry conferences at discounted prices
HSMAI Members attend our conferences as discounted prices. In 2017, HSMAI negotiated special Member rates with many major conferences around the world. Some examples:
- No Vacancy – Sydney, Australia
- PATA, Asia Pacific
- HiTec – Americas
- MPI
- China Travel World
- DigiTravel Asia
and many more. Watch out for these events in our Insights Newsletter and on our Events page.
Introducing the new HSMAI "My Hub"
The new HSMAI “My Hub” customises your HSMAI Homepage so you see the things you want to see about the discipline you’re interested in.
