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  • About
    • Board of Directors
    • HSMAI Region Europe Staff
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    • HSMAI Americas
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Tag Archives for: "HSMAI"
 HSMAI receives million dollar gift

HSMAI receives million dollar gift

March 22, 2013

McLean Va. USA (March 22 2013) — The Hospitality Sales and Marketing Association International (HSMAI) and the HSMAI Foundation today announced in conjunction with the annual Leadership [...]

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     HSMAI Europe at ITB Berlin

    HSMAI Europe at ITB Berlin

    March 15, 2013

    HSMAI Europe visited our German colleagues during ITB in Berlin earlier this month March 2013 so we thought we’d give you a glimpse. Enjoy! Please note: Firefox users may experience […]

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       HSMAI Marketing Strategy Conference

      HSMAI Marketing Strategy Conference

      April 3, 2012

      . A day filled with exciting topics and speakers at the Radisson Blu Scandinavia Hotel right in the heart of Oslo Norway. From 9.00 AMæ- 7.00æPM (registration opensæat 8.30 AMæ) […]

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         HSMAI Europe proudly announces Europe’s Top Ten Extraordinary Minds in the Hospitality & Travel Industry

        HSMAI Europe proudly announces Europe’s Top Ten Extraordinary Minds in the Hospitality & Travel Industry

        June 11, 2011

        HSMAI Europe is delighted to announce the winners of Europe’s Top Ten Extraordinary Minds in the Hospitality & Travel Industry. With the awards in its first year the HSMAI European […]

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           Great opportunities for HSMAI in Europe

          Great opportunities for HSMAI in Europe

          January 6, 2011

          HSMAI Europe is facing a great opportunity for growth in several European markets encompassing all segments of the travel and hospitality industry. In our encounters with members as well as […]

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             First European HSMAI Advisory Board meeting – ever

            First European HSMAI Advisory Board meeting – ever

            December 15, 2010

            LONDON UK Last Thursday saw the first ever meeting in the recently established European Advisory Board. Thanks to our good partners the meeting was held at one of the best […]

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               Ireland UK: Revenue Management Workshops En Route

              Ireland UK: Revenue Management Workshops En Route

              October 27, 2010

              HSMAI Europe will be co-hosting seminars on Revenue Management with HSMAI Ireland in Dublin and Belfast as well as with BAHA in London between 29 November and 2 December in […]

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                 HSMAI Honours Travel Marketing Excellence At Adrian Awards

                HSMAI Honours Travel Marketing Excellence At Adrian Awards

                February 3, 2010

                The Hospitality Sales & Marketing Association International (HSMAI) presented the winners of its 53rd annual Adrian Awards at the New York Marriott Marquis on Monday night. The Adrian Awards [...]

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                   Joie de Vivre Hospitality as 2009 eMarketer of the Year

                  Joie de Vivre Hospitality as 2009 eMarketer of the Year

                  February 2, 2010

                  Monday night the global leaders in the world of hospitality assembled in New York for the Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Gala to recognise [...]

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                     Hurtigruten Travel Marketer of The Year

                    Hurtigruten Travel Marketer of The Year

                    January 22, 2010

                    Norwegian passenger and freight line Hurtigruten sometimes referred to as Norwegian Coastal Express in English was chosen Travel Marketer of The Year 2009 at the HSMAI Chapter Norway Awards in [...]

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                      Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

                      In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

                      head-shot

                      Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

                      3 ways to make more strategic use of your brand

                      How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

                      monna-nordhagen

                      Monna Nordhagen, Partner and strategy advisor, Mars

                      What characterizes the best sales teams?

                      0-29

                      Remi Morken, CCO, SalesScreen

                      Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

                      0-28

                      John Gallagher, Sales Director, Duetto

                      How to sell when customers do not know they need you?

                      Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

                      0-23

                      Benjamin Devisme, VP Sales, Quicktext

                      Real time pricing

                      As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

                      • What is the difference from being a Revenue Manager today compared to 10 years ago?
                        • Does the skillset of an RM differ – if so; in what way?
                      • What does Real Time Price Optimization mean?
                      • What gains (and risks?) come with real time price optimization?
                      • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
                      atomized2

                      Alexander Edström, CEO, Atomize

                      Expansion of revenue management capabilities

                      damiano-zennaro

                      Damiano Zennaro, Global Director of Advisory services at IDeaS

                      dsc_0045

                      Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

                      Customer Centricity

                      About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

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                      Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

                      Being a General Manager and Leading a team of strong performers

                      0-7

                      Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

                      Retention strategies for Sales professional that works’

                      Anant Vithlani

                      Anant Vithlani, Vice President Sales, Nordic Choice Hotels

                      Storytelling that works

                      Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

                      0-13

                      Christian Braathen, Client Director, Scandinavian Design Group

                      Commercial Technology Strategy

                      What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

                      0-11

                      Julie Grieve, Founder and CEO, Criton

                      Close the gap between revenue optimization & digital marketing

                      finnbar-colour-headshot

                      Finnbar Cornwall, Senior Industry Head Travel at Google UK

                      Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

                      MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

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                      Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

                      Navigating the changing hotel distribution landscape

                      Insights to improve competitiveness in an increasingly volatile environment

                      0-10

                      Michael Mernagh, Head of Sales EMEA, OTA Insight

                      Using Technology to Deliver a Personalized Guest Experience

                      0-8

                      Michael De Jongh, Chief Commercial Officer, Avvio

                      Coaching a team for strategic selling

                      0-6

                      Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

                      Intermediaries: Should they be managed like a key account?

                      0-13

                      Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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                      This is the text within the more information for the session on: Using Technology to Deliver a Personalized Guest Experience

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