PROGRAM

Thursday, January 16th, 2025
The Savoy Hotel, London (Strand, London WC2R 0EZ)

8:00 AM

Registration, Coffee/Tea & Partner Showcase

Visit our partners to learn how their products & services can help you and your business thrive.

9:00 AM

Welcome!

By Ingunn Hofseth, President & CEO at HSMAI Europe and Shumi Khan, Global SVP Business Performance & Revenue Management at Accor Hotels and Chair of the HSMAI Europe Revenue Optimization Advisory Board

9:05 AM

The European outlook: The economic and geopolitical risks and opportunities ahead

By Kjell A. Nordström, Global Business Guru

We are thrilled to announce that Kjell A. Nordström is back at HSMAI Europe, better than ever! Don’t miss this opportunity to hear what he has to say!

Known for his truly inspiring insights, he will challenge conventional thinking and encourage fresh perspectives—precisely what we aim to foster at the HSMAI Europe Commercial Strategy Conference.

With Ghandi-like charisma and a unique ability to predict the future, Kjell A. Nordström is one of the world’s most loved and sought-after lecturers. An expert on multinational organizations, Nordström has helped companies – and, indeed, entire societies – to navigate periods of growth and crisis since the 1990s. His mastery of his craft, sharp eye for detail and deep experience infuse his keynotes and leave few in his audiences unaffected. Dr. Nordström is a prolific writer, in his seventh book, Momentum (2023), co-written with Per Schlingmann, he examines how the world has been affected by the pandemic, the climate crisis and the war in Ukraine. His stance: we are in the middle of a historic moment where citizens, co-workers and capital all expect something new — and the consequences will be all-encompassing.

9:50 AM

Maximize your brain and the impact on others to create efficient teams – insights from Neuroscience

By Dr. Laura Wünsch, Founder & Managing Director at Neuroscience Consulting

Prepare to unlock the full potential of your brain and transform how you connect with others! In this inspiring session, Dr. Laura Wünsch—renowned neuroscientist, mental health advocate, and global business leader—will guide you through the cutting-edge science of belonging.

Dr. Wünsch, a lecturer at Cambridge and founder of Neuroscience Consulting, has worked with some of the world’s most influential companies, including Airbus, Porsche, and Pfizer. With a unique combination of neuroscience expertise, leadership in global organisations, and a passion for fostering human well-being, she will equip you with actionable strategies to create thriving, collaborative teams.

Discover how fostering meaningful connections can elevate well-being, boost productivity, and revolutionize workplace culture. Drawing from her interdisciplinary education and international career, Dr. Wünsch delivers insights that resonate across industries and challenges. Don’t miss this chance to learn from one of the most engaging and accomplished speakers in her field. Walk away with the tools to enhance collaboration, improve team dynamics, and create a workplace where everyone can flourish.

10:20 AM

Q&A 

With Kjell A. Nordström and Dr. Laura Wünsch

Don’t miss this unique opportunity to engage directly with two world-class thought leaders! Kjell A. Nordström and Dr. Laura Wünsch will answer your questions and delve deeper into the transformative insights shared during their sessions.

   

10:35 AM

A look ahead: How travellers are booking in 2025 and what it means for your business

By Katie Moro, Vice President, Data Partnerships, Hospitality at Amadeus and Member of the HSMAI Americas Board of Directors

Starting the year with a clear view of traveller and guest booking patterns enables you to build an effective strategy to grow your business. Who is booking? What channels are they using? How can you personalize your interactions with them to increase the total value of their stay at your property?

Join us as we hear unique forward-looking insights that align booking behaviours across all stages of the traveller experience to help you better understand:

  • Booking behaviours as guests are planning their business or leisure travels
  • How Artificial Intelligence can influence success strategies
  • Your guide to implementing a data driven strategy to capture more business where and when guests are booking

At the conclusion of the session, attendees will be able to access reports and guides to support your 2025 strategic planning.

11:05 AM

Partner Showcase

Break For Coffee & Conversation

11:35 AM

Driving Excellence: Building a Unified Commercial Strategy

For today’s commercial leaders, harmonizing the intricate connections between sales, marketing, revenue management, and distribution—the core commercial disciplines—is essential for maximizing enterprise profitability.

This won’t be your traditional panel! Join us as we illustrate what it truly means to ‘break down silos’ and collaborate as a Commercial Strategy team. We’ll discuss what works, what doesn’t work, and leave you with new strategies for you to take back to your team.

 


MODERATOR
Kelly McGuire
Managing Principal, Hospitality at ZS and Member of the HSMAI Americas Board of Directors

Gianni di Fede
Global Senior Vice President Commercial
Radisson Hotel Group

Beata Cieplik
Director of Commercial Performance, UK & Ireland
IHG Hotels & Resorts

Riccardo Calà
Director of Marketing
Penta Hotels

Shumi Khan
Global SVP Business Performance & Revenue Management at Accor Hotels and Chair of the HSMAI Europe Revenue Optimization Advisory Board

*The Sales representative will be announced soon.

12:35 PM

The Lightning Round – Insights worth sharing

It’s an HSMAI tradition: Executives will share their best practices, strategic insights, and big ideas for driving revenue and profit… in 6 minutes and 40 seconds each.

You’ll leave with best practices and practical takeaways that you can use to sharpen your every-day skills and boost property performance, and strategic insights that broaden your perspective and help you better understand key issues and concepts that impact the strategic and leadership aspects of the revenue optimization discipline.

1:15 PM

Lunch & Networking

2:15 PM

Introductions to the Roundtables (Breakout Sessions)

We will host many concurrent sessions of roundtables held by specialists in their respective fields. Roundtable attendees will also have the opportunity to ask specific questions.

Over the course of the day we will address the most important issues facing revenue leaders. The different sessions will take place two times so you can attend two in total.

Concurrent sessions held by specialists in their respective fields. Roundtable attendees will also have the opportunity to ask specific questions.

2:25 PM

Breakout Session 1: Roundtable Discussions

Roundtable topics will be updated soon.

3:15 PM

Change Roundtable

Concurrent sessions held by specialists in their respective fields. Roundtable attendees will also have the opportunity to ask specific questions.

3:20 PM

Breakout Session 2: Roundtable Discussions

Same topics as in session 1.

4:10 PM

Roundtable Wrap ups and Outcomes

4:25 PM

Panel: Maximizing Revenue Through Payment Innovation and AI

A dynamic panel debate to uncover how innovative payment systems like dynamic pricing and flexible payment options are reshaping the guest experience. Discover how these strategies can boost customer satisfaction and drive revenue growth.

More information will follow soon.

4:55 PM

Let’s talk with the Corporate Buyers

HSMAI Europe is inviting customers to the stage, just as we successfully did at this conference two years ago. This session will be led by Kostas Ioannidis.

 

MODERATOR
Kostas Ioannidis

Sales Director | Global Sales – Europe at IHG Hotels & Resorts and Chair of HSMAI Europe Sales Advisory Board

5:25 PM

Wrap Up Break and preparation for HSMAI Awards Europe 2024

Register and visit our partners to learn how their products & services can help you and your business thrive.

6:30 PM

Pre-drinks, Networking and Partner Showcase before HSMAI Europe Awards dinner

7:30 PM TO 10:30 PM

Awards Dinner, Music and Entertainment. Join us for a good time!

The HSMAI Awards Europe 2024 will recognise the people and companies that deserve to be awarded for their great work in Hospitality, Travel and Tourism in 2024.

Highlights from the Program

 

The European outlook: The economic and geopolitical risks and opportunities ahead 

We will share the latest views on these issues, the mindset of travellers, and expectations for how the industry will perform — all so you can be prepared to make smarter, more confident decisions.

A look ahead: How travellers are booking in 2025 and what it means for your business

Starting the year with a clear view of traveller and guest booking patterns enables you to build an effective strategy to grow your business. Who is booking? What channels are they using? How can you personalize your interactions with them to increase the total value of their stay at your property?

Join us as we hear unique forward-looking insights that align booking behaviours across all stages of the traveller experience to help you better understand:

  • Booking behaviours as guests are planning their business or leisure travels
  • How Artificial Intelligence can influence success strategies
  • Your guide to implementing a data driven strategy to capture more business where and when guests are booking

At the conclusion of the session, attendees will be able to access reports and guides to support your 2025 strategic planning.

Maximize your brain and the impact on others to create efficient teams – insights from Neuroscience

We will explore how fostering a sense of belonging can improve well-being, productivity, and team dynamics. Attendees will leave with actionable steps to build meaningful connections, improve collaboration, and create a positive workplace culture.

Driving Excellence: Building a Unified Commercial Strategy 

For today’s commercial leaders, harmonizing the intricate connections between sales, marketing, revenue management, and distribution—the core commercial disciplines—is essential for maximizing enterprise profitability.

This won’t be your traditional panel! Join us as we illustrate what it truly means to ‘break down silos’ and collaborate as a Commercial Strategy team. We’ll take a real life example and have our speakers roleplay what it looks like for Revenue, Marketing, and Sales to collaborate successfully. We’ll discuss what works, what doesn’t work, and leave you with new strategies for you to take back to your team.

Let’s talk with the corporate buyers

HSMAI Europe is inviting customers to the stage, just as we successfully did at this conference two years ago.

Interactive Roundtable Discussions

Understanding Your Owner and Their Objectives

What is topline success from an owner’s perspective? How do your marketing, sales, and revenue management efforts impact the value of the asset? What information is most valuable when discussing tactics and strategies? This session will dive deep into understanding owner priorities and how to align commercial strategy communications with those goals.

Ancillary as a Priority: Unlocking Hidden Revenue in F&B and Meeting Spaces

In today’s market, tapping into ancillary revenue streams is no longer optional—it’s essential. Join us for an interactive discussion on shifting ancillary services from a secondary consideration to a primary focus. Together, we’ll pinpoint the barriers that must be overcome and explore the tools and support necessary to maximize non-rooms revenue.

The Impact of Personalization for Independent Hotels

Join us for a discussion where we’ll delve into the transformative potential of personalized marketing strategies designed specifically for independent hotels. We will discuss how to leverage guest preferences and behaviour data to craft tailored messaging and offers that boost engagement, loyalty, and revenue. We’ll also explore how independent hotels can capitalize on emerging trends and technologies in personalization, such as AI-driven algorithms, machine learning, and predictive analytics.

The Future of MICE Data

Hotels and hotel chains are grappling with similar challenges in the rapidly expanding digital MICE market. These challenges affect total account management, total revenue management, and the IT infrastructure supporting all systems. We might have some exciting updates to share with you.

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LONDON

January 15 -17, 2025

Contact us

postbox@hsmai.eu

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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