Welcome to our new website
For some time we have had a separate website for the European division of HSMAI in the pipeline in addition to the national chapters – plans that finally materialise with […]
Polish certified Spa pros
On Tuesday 23 June the first Polish spa professionals were awarded with the Certificate of Spa Supervision awarded by the International Spa Association (USA). This certificate confirms the [...]
‘Brutally frank’ Saatchi book
LONDON UK — The adland legend Charles Saatchi is to produce a new book answering 200 questions put to him by journalists critics and members of the public. According to […]
Prize for Obama campaign
LONDON UK — In a Cannes first the Obama for America presidential campaign created by the Obama for America team scooped the Grand Prix in both the Integrated and Titanium […]
Succesful meeting on social media
OSLO Norway — HSMAI Chapter Norway’s breakfast meeting on social media last Tuesday was a success spurring members and other attendants as well as the Norwegian chapter itself to [...]
Whole Foods Market Kensington
We grew tired of building monuments to God so in the boom we took to constructing cathedrals to food. Great vaulted expanses sprung skywards around every town where we were […]
Will Your Product Sell?
In Context Solutions wants to revolutionize how packaged goods companies test their marketing strategies. Consumer packaged goods companies like ConAgra and SuperValu spend several hundred [...]
Sales Effort On Steroids
Selling isn’t the province of one department. Here’s how to get the entire company stumping for the cause. Gifted salespeople those silver-tongued closers who can peddle saltwater to [...]
Perfumers Breathe in Sales Data
Long after most other consumer goods companies were getting detailed reports on how their products were selling giant perfume makers like Estí©e Lauder l’Orí©al and Coty operated mostly by [...]
Social media = free ads?
TRAVELERS at the Liverpool Street Station in London were surprised one morning last January when several hundred commuters rather than scurrying onto their trains started dancing. A day and a [...]
