Radisson Blu continues to command the Nordic region with around two in five business travellers preferring to use the brand and 97 percent recognising the Radisson name in 2009. This is the result of the latest BDRC research – an independent annual survey by the London based agency BDRC conducted since 2001 according to a press release from the chain.
Since this first year Radisson (including Radisson and Radisson SAS now Radisson Blu) has been named the Number one brand and steadily improved its performance each year.
The annual survey which works with a score combining recognition preference usage loyalty and intent to recommend covers all aspects of business travelers’ behaviour as well as several key brand performance indicators measured across over 60 brands involved interviews with a total of a 1000 Norwegian Swedish Finish and Danish business travellers.
‘ìIt is very satisfying that business travellers prefer our hotels. But even more important we see that our guests’ satisfaction has increased every year the last six years. This shows that we are able to anticipate our guests’ needs and fulfill them’ says Christian Gartmann Area Vice President Nordics for The Rezidor Hotel Group.
Radisson Blu is the First Class and Full Service brand of the Rezidor Hotel Group which is one of the fastest growing hotel companies in the world. Rezidor has 380 hotels in operation and under development in 59 countries across Europe the Middle East and Africa – besides Radisson Blu the company also operates the brands Park Inn Country Inns & Suites The Regent and Hotel Missoni.
