HSMAI Europe 4th Annual Revenue Management Conference

HSMAI Europe 4th Annual Revenue Management Conference 6th February 2014 atæJumeirah Carlton Tower 2 Cadogan Place London SW1X 9PY

‘ìMind the Gap! – aligning revenue management across the customer journey’

Join HSMAI Europe for the day to uncover the impact of developments in search and metasearch how to optimise opportunities on TripAdvisor’s Trip Connect Google HotelFinder Trivago learn about the tactics to optimise revenue strategies along the customer funnel and distribution technology to support this.

HSMAI Europe Announces keynote speaker Innovation expert Bill Beckler (photo) – CEO of AllTheRooms.com as keynote for the 4th Annual Revenue Management conference.

Bill is the CEO of the new metasearch siteæAllTheRooms.com. He was previously the Director of Innovation atælastminute.com where he went by the nickname ‘ìThe General.’æHe is an expert on hotel strategy and market share dynamics and an accomplished public speaker sought after for his controversial and provoking ideas on innovation marketing travel and analytics. Bill brings to the conference an enviable depth of knowledge of the online travel space coupled with controversial and provoking ideas on innovation marketing travel and analytics. Bill will address the conference with his thoughts on what revenue managers need to be doing to build power and competently address today’s challenges in managing the online travel space.

Conference program

Conference Agenda
08.30 – 09.00	Arrival & Registration and conference orientation Ally Dombey Managing Director Revenue by Design
09.00 – 09.10	Welcoming Address Heiko Siebert – Head of the HSMAI Europe Revenue Management Advisory Board
09.10 – 09.15	A word from ouræheadline sponsor Infor and an introduction to our Keynote Speaker
09.15 – 10.00	æ’ìHow Revenue Managers Will Build Power to Protect Hotels from the New Threats’William Beckler CEO Alltherooms.com
10.00 – 11.00	Metasearch – online travel game changer or a new step in customer ownership?‘We explore the role that Metasearch sites from Google TripAdvisor Trivago and many others are playing in online travel and how this will impact share shift between hotels and new types of short term accommodation customer acquisition customer ownership and future revenue strategies. Representatives from the major metasearch players discuss the future challenges and opportunitiesNigel Huddlestone – Industry Head Travel at GoogleMaud Larpent Head of Direct Connect Development TripAdvisor Daniel Holl Global Hotel Relations TrivagoModerated by Uli Kastner CEO MyHotelShop.de
11.00 – 11.30	Coffee Break and networking
	Roundtable DiscussionsConcurrent sessions exploring revenue management across the customer journey – owned paid for word of mouth and social media
11.30 – 12.00	Roundtable discussions Session 1Choose from
Option 1	Revenue Management “best practices” are killing hotel profitabilityPatrick BosworthæCo-Founder CEO Duetto
Option 2	Using online reputation analytics and your direct customer survey data to improve guest satisfaction and maximise revenue.RJ Friedlander CEO ReviewPro
Option 3	Keeping your share of the customer value chain through optimising revenues across multiple customer touch points.Niels Mekenkamp Director Hospitality Presales EMEA Infor EZRMS
Option 4	Beyond market segments – optimising customer demand in different buying modesNeil Corr Senior Consultant IDeaS Revenue Solutions.
Option 5	Increase customer visibility by improving your OTA and metasearch positioningAdriaan Coppens CEO and co-founder OTA Insight.
Option 6	New performance benchmarks to support better customer insightTony Oliveira Business Development Manager HotStats
Option 7	Data insights to optimise conversion through the hotel web siteJanel Clark Revenue Director Avvio
Option 8	Operational implications of managing the digital and revenue spacePaul King Director Revenue Management EMEA Sabre Hospitality Solutions
Note – presentations from Roundtables that you are unable to attend will be available for download after the event
12.00 – 12.30	Roundtable discussions Session 2 – choose your second option of four
12.30 – 13.30	Lunch and networking
13.30 – 14.00	Roundtable discussions Session 3 – choose your third option of four
14.00 – 14.30	Roundtable discussions Session 4 – choose your fourth option of four
14.30 – 15.20	Tackling revenue management across paid for owned and word of mouth media.æSenior revenue managers from around Europe discuss the issuesChinmai Sharma Vice President Revenue Management and Distribution Louvre Hotels GroupPhilip Gardneræ – Director Revenue Management – Continental Europe Dan Morley – Head of Digital Best Western GBæBest Western Anabelle Beets – Corporate Revenue andæReservationsæManager – Kempinski Hotels S.A. Moderator Patrick Bosworth CEO Duetto
15.20 – 16.10	Networking break
16.10 – 17.00	Succession Planning – Building a successful pipeline of Revenue Managers. The results of the survey on succession planning for Revenue Managers together with commentary and new perspectives from Carl Oldsberg – Vice President Revenue Management and Distribution Nordic Choice Hotels Cheryl Hawksworth Sales Director UK and Ireland IDeaS Revenue SolutionsHosted by Heiko Siebert Head of the HSMAI Europe Revenue Management Advisory Board
17.00 – 17.15	Update on the HSMAI Certified Revenue Manager Programme
17.15 – 17.30	Update on HSMAI membership and benefits in Europe & UK & closing remarks
17.30 – 19.30	Drinks reception in The Garden Rooms Jumeirah Carlton Tower Sponsored by SiteMinder

Register Now for our Early Bird Rates through to 24 January 2014

After 24th January rates will increase to

• HSMAI Members ‰å250
• Non Members ‰å350