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For many years HSMAI in America have co-located their annual Revenue Management Conference HSMAI ROC with HITEC.

HITEC is the world’s largest hospitality technology show. For some yearsæHSMAI Europe has had a dialogue with Frank Wolfe CAE HFTP CEO about a potential partnership when the time is right for their expansion to Europe in order to see if we should co-locate our events here too. We met in Austin earlier this month and will meet again in Amsterdam on July 3rd. HSMAI Europe will update our members about the outcome of the meeting afterwards. We would very much appreciate it if you would answer their survey here:

HFTP recently issued this press release pertaining to its plans for expansion into Asia and Europe:

HFTP announces HITEC Europe and HITEC Asia coming in 2017

Hospitality Financial and Technology Professionals (HFTP¬) producers of the Hospitality Industry Technology Exposition and Conference (HITEC¬) have announced that the association will expand the event globally by also producing HITEC Europe and HITEC Asia in 2017. HITEC Asia and HITEC Europe will follow the tremendously successful HITEC which is held each year in a different city in the United States. Established in 1972 HITEC is the world’s largest hospitality technology show.

HSMAI Europe's President and CEO Ingunn Hofseth at HSMAI partner Infor's HITEC stand in Austin Texas Tuesday 16 June 2015.

HSMAI Europe’s President and CEO Ingunn Hofseth at HSMAI partner Infor’s HITEC stand in Austin Texas Tuesday 16 June 2015.

‘ìExpanding HITEC to Asia and Europe has been a goal HFTP has worked towards for some time and I am thrilled we are ready to take the next step’ says HFTP Global President Daniel Conti CHAE CAM director of finance for the Wyndham Grand Jupiter at Harbourside Place. ‘ìAs a global association with members spanning six continents we believe that the expansion of HITEC will be an opportunity to build the exchange of information within the hospitality technology community which has gained great importance within the industry.’

HITEC 2015 was held June 15-18 in Austin Texas USA at the Austin Convention Center. The hospitality technology community came together to explore the industry’s best practices and latest innovations. HITEC 2015 was one of the highest attended with 6051 hospitality professionals representing 55 countries. The conference which had over 115 speakers with 70 educational sessions addressed important issues including system selection mobile and guestroom technology data security PCI compliance and more. The exhibit floor was home to 823 exhibit booths showcasing the latest in hospitality technology products and services.

‘ìAfter 43 years HFTP has built the resources for a successful event which has continued to build annually’ says Frank Wolfe CAE HFTP CEO. ‘ìWe have recently worked with other hospitality allied associations on smaller events in Asia and Europe and are confident that combining that experience with the HITEC team will result in two more events that will be of value to the hospitality technology industry at large.’

Top photo: A small segment of the AustinTX HITEC expo (photo from

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From today's webinar with Niklas Schlappkohl (photographer: Jarle Petterson)|