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News

Monthly Archive for: "April, 2016"
 HSMAI Region Europe profile: Kerstin Gibert

HSMAI Region Europe profile: Kerstin Gibert

April 28, 2016

Kerstin Gibert Director International Sales Robinson Club GmbH Kerstin is a valued member of the HSMAI Region Europe’s Sales Executive Advisory Board and is based in Germany. Kerstin also [...]

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     Fantastic speakers at the Hospitality Symposium 12th July

    Fantastic speakers at the Hospitality Symposium 12th July

    April 28, 2016

    HSMAI Region Europe in collaboration with the Travel Industry Club in Germany (TIC) are looking forward to welcoming you to the first Hospitality Symposium on 12th July in Frankfurt. Tuesday […]

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       Passion for Development

      Passion for Development

      April 28, 2016

      We at HSMAI Region Europe are very excited about the progress of our Mentor Programme. Currently we are in the final stages of having our first group of mentors being […]

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         HSMAI Region Europe: Stockholm 10 November

        HSMAI Region Europe: Stockholm 10 November

        April 27, 2016

        10 November: HSMAI Region Europe invites you to Distribution & Marketing Strategy Conference HSMAI Region Europe is holding its first European conference on Distribution and Marketing [...]

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           HSMAI Region Europe expanding to Spain

          HSMAI Region Europe expanding to Spain

          April 22, 2016

          Lately several companies based in Spain have contacted us about starting activities in Spain. Some of them have become our great advisors already and we are excited to announce we […]

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             24th May: HSMAI Region Europe Youth Engagement In Revenue Management

            24th May: HSMAI Region Europe Youth Engagement In Revenue Management

            April 21, 2016

            You are invited to an afternoon meeting focusing on youth in the Hospitality Industry Steigenberger Hotel Hamburg Heiligengeistbrí_cke 4 Hamburg Tuesday 24th May 2016 from 4.30 pm – 7.00 pm [...]

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               HSMAI Region Europe Profile: Dan O’Sullivan

              HSMAI Region Europe Profile: Dan O’Sullivan

              April 21, 2016

              Dan O’Sullivan VP Travel Solutions EMEA Translations.com Dan and some of his key team members from Translations.com got CHDM (Certified Hospitality Digital Marketer) certified in Berlin in [...]

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                 4th May: HSMAI Region Europe invites you to an afternoon meeting in London

                4th May: HSMAI Region Europe invites you to an afternoon meeting in London

                April 15, 2016

                HSMAI Region Europe will be in London on Wednesdayæ4th May 2016 for an afternoon meeting to present HSMAI Region Europe. We have invited some of our partners who will talk […]

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                   12th May: HSMAI Region Europe invites you to an afternoon meeting in Helsinki

                  12th May: HSMAI Region Europe invites you to an afternoon meeting in Helsinki

                  April 15, 2016

                  HSMAI Region Europe will be in Helsinki on Thursday 12th May 2016 for an afternoon meeting to present HSMAI Region Europe. We have invited some of our partners including RateGain […]

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                     Mentor Names announced in May

                    Mentor Names announced in May

                    April 14, 2016

                    HSMAI Region Europe will introduce the first mentors of the HSMAI Region Europe Mentor Programme this May. The Mentor Programme has been in the making for some time now with […]

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                      Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

                      In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

                      head-shot

                      Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

                      3 ways to make more strategic use of your brand

                      How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

                      monna-nordhagen

                      Monna Nordhagen, Partner and strategy advisor, Mars

                      What characterizes the best sales teams?

                      0-29

                      Remi Morken, CCO, SalesScreen

                      Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

                      0-28

                      John Gallagher, Sales Director, Duetto

                      How to sell when customers do not know they need you?

                      Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

                      0-23

                      Benjamin Devisme, VP Sales, Quicktext

                      Real time pricing

                      As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

                      • What is the difference from being a Revenue Manager today compared to 10 years ago?
                        • Does the skillset of an RM differ – if so; in what way?
                      • What does Real Time Price Optimization mean?
                      • What gains (and risks?) come with real time price optimization?
                      • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
                      atomized2

                      Alexander Edström, CEO, Atomize

                      Expansion of revenue management capabilities

                      damiano-zennaro

                      Damiano Zennaro, Global Director of Advisory services at IDeaS

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                      Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

                      Customer Centricity

                      About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

                      0-9

                      Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

                      Being a General Manager and Leading a team of strong performers

                      0-7

                      Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

                      Retention strategies for Sales professional that works’

                      Anant Vithlani

                      Anant Vithlani, Vice President Sales, Nordic Choice Hotels

                      Storytelling that works

                      Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

                      0-13

                      Christian Braathen, Client Director, Scandinavian Design Group

                      Commercial Technology Strategy

                      What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

                      0-11

                      Julie Grieve, Founder and CEO, Criton

                      Close the gap between revenue optimization & digital marketing

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                      Finnbar Cornwall, Senior Industry Head Travel at Google UK

                      Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

                      MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

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                      Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

                      Navigating the changing hotel distribution landscape

                      Insights to improve competitiveness in an increasingly volatile environment

                      0-10

                      Michael Mernagh, Head of Sales EMEA, OTA Insight

                      Using Technology to Deliver a Personalized Guest Experience

                      0-8

                      Michael De Jongh, Chief Commercial Officer, Avvio

                      Coaching a team for strategic selling

                      0-6

                      Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

                      Intermediaries: Should they be managed like a key account?

                      0-13

                      Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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