In Marketing, News items

Hotelier TV’s Carsten Hennig recorded a series of interviews during HSMAI Europe and Travel Industry Club’s afternoon eventÊat the beautiful Kempinski Hotel Frankfurt Gravenbruch on Tuesday 12 July, attractingÊmore than 80 participants, all found in this article.

We hope you find them just as interesting and useful as we do.

Rich Tuckwell, Head of Sales & Marketing at Avvio, on trends of digitilization in the hospitality industry:

How to increase direct bookings for your hotel – Interview with Brita Moosmann of HotelPartner Yield Management:

How digitilization accelerates changes of the hospitality industry – Interview with Robert Panz, principal of Hamburg school for hotel management:

Torsten Rolke, Vice President Distribution at Worldhotels, on new booking engines, digital storytelling and other challenges:

Please also see this clip if you missed out, published at an earlier stage, with HSMAI member RŽmy Merckx, VP Marketing of the Carlson Rezidor Hotel Group, on content, hotel videos and the next steps of digitalisation, emphasising that Digital is indeed a mindset of its own:

Top photo:ÊFrom a session during HSMAI Europe and TIC’s afternoon event at the Kempinski Hotel Frankfurt Gravenbruch on Tuesday 12 July.

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