Activities taking place in Holland Ð 2017 and 2018
September 19th 2017 : How to use Facebook and Instagram commercially
Speaker Peter Minkjan, founder of Likeconomics (a network of Facebook & Instagram – marketing specialists) and strategic advisor on social advertising and content – will take you through the doÕs and donÕts when using Facebook and Instagram as a commercial tool.
A Ôcutting edgeÕ presentation about two of the most effective marketing, promotion and sales tools available today.
September 26th: 3rd RevenueProfs session (2017)Êat the Dutch Design Hotel Artemis in 
Amsterdam.
Pricing beyond Rate Parity- The doÕs and dontÕs about pricing and how pricing can boost your profitability by Joanna Schrder, VP Revenue Management, Deutsche Hospitality and member of HSMAI Region Europe Advisory Board.
Meet also our partners OTA Insight and Travel Tripper.Ê
October 12th 2017 : The future of HSMAI Holland
The future of HSMAI Holland event will be opened by a keynote from Larry Hochman about “The service for unique value- service and loyalty in the digital age”. Larry is one of the most popular keynote speakers in the world (540 speeches in 72 countries) and a former European Business Speaker of the Year. He is one of the worldÕs most influential advisors on building organisations that deliver an exceptional customer experience. Before beginning his speaking career Larry was a Director at the loyalty management company Air Miles. His roles included Director of Customer Service and separately Director of People and Culture. He was also a pioneer of corporate mentoring in Europe and has been the personal mentor to many top executives.
Meet Ingunn Hofseth, President & CEO of HSMAI Region Europe and others from the team that will share all the new and exciting events that will take place in Holland in 2018. We will also present the new HSMAI Region Europe Board.
HSMAI Region Europe Event Trend Barometer
Great corporate culture doesnÕt happen on its own accord and more and more companies use events to build their culture, and also more companies use events as part of their marketing strategy. HSMAI Region Europe have worked out an annual barometer for the developments in the event market Ð the HSMAI Event Trend Barometer. The survey will be done in Holland too in the Autumn of 2017 and afterwards on a yearly basis.
November 2nd 2017: Appreciative Leadership (with a personal touch 🙂 The key lesson I learned during my 19 years with HSMAI.
Over 60% of our customers turn their backs to our businesses due to lack of personal interest and attention.ÊOver 70% of our employees find sincere appreciation and recognition for their work – in the long run – more important than their salaries! The good news? The ‘missing ingredientÕ in both cases is the same, and in essence, not a matter of money. The bad news? That very same ingredient is so ultimately crucial to the degree of your successÊin both business and private life! And it is not for sale! If better personal relationships, more involvement and commitment from those around you and/or higher customer satisfaction is important to you, be sure not to miss this educational session!
Hans Poortvliet will step down by the end of the year – after 19 years – as managing director of HSMAI Holland. HeÕll share with you that afternoon the ÔKey InstrumentÕ in both business and personal live he distilled from the 250+ educational programs he created over the years.
January 2018: New Years Reception
TBA: Theme and content will be communicated by HSMAI Holland Advisory Board
January 2018: National ROCET & DOCET
ROCET & DOCET is a full day programme on Revenue Optimization Conference, Distribution and Digital Marketing.
Afterwards there will be a possibility for you to get globally certified as a Certified Revenue Management Executive (CRME) or a Certified Hospitality Digital Marketer (CHDM)
This event is tailored to meet the national needs for them that prefer not to travel. HSMAI and our partners will do the travelling and join you in your city so you will save the travel costs. Be challenged. Be inspired.
Theme and content will be communicated by HSMAI Region Europe
February/March 2018: Winning for customers – The Service Pledge
In business today itÕs all about the customer experience. Everything is getting more and more transparent, booking and search engines become more professional. Margins for errors are so small. Together with highly educated professionals HSMAI Region Europe has worked out a generic method and process to build a service quality strategy for change management and relation management.
We will host a 3 days educational programme for candidates who would like to become HSMAI-certified Executive Coaches. Preferably with a trainer background. Contact us for more information.
Theme and content will be communicated by HSMAI Region Europe
March 2018: RevenueManagement Educational
TBA: Theme and content will be communicated by HSMAI Region Europe Revenue Management Advisory Board
March/April 2018: Educational during Event2018
TBA: Theme and content will be communicated by HSMAI Holland Advisory Board
April 10th 2018: HSMAI Region Europe ROC and DOC, from 08:00-17:30
HSMAI Region EuropeÕs 8th Annual Revenue Optimization, Digital Marketing and Distribution for the hospitality industry 2018.
EuropeÕs number one leading annual events for Revenue Management, Digital and Distribution for the hospitality industry co-located with HITEC Amsterdam 2018
April 10th 2018: HSMAI Region Europe Awards- Afternoon/evening from 18:00-23:00
We will celebrate the Europe’s Top 20 Extraordinary contributors to the industry in Sales, Marketing & Revenue Management and the Marketing Awards.
HSMAI European Awards 2017 will also recognise the companies that deserve to be awarded for their great work in Hospitality this year.
April 11th 2018: HSMAI Region Europe Think Tanks, from 09:00-14:00
We will host Think Tanks for top executives on the following subjects:
- Think Tank on Digital Marketing Ð About 10-15 participants
- Think Tank on Revenue Management Ð About 10-15 participants
- Think Tank on Distribution Ð About 10-15 participants
- Think Tank on Customer Loyalty & Relationship Management Ð About 10-15 participants
- Think Tank on Sales Ð About 10-15 participants
- Think Tank on Winning for Customers Ð About 10-15 participants
- Think Tank on Destination Marketing Ð About 10-15 participants
May 2018: Holland Educational
TBA: Theme and content will be communicated by HSMAI Holland Advisory Board
September 2018: Ahoy- Gastvrij Rotterdam
TBA: Theme and content will be communicated by HSMAI Holland Advisory Board
September 2018: The HSMAI Day
This full day program is meant to give you and your leaders an overview on what is going on the industry. Trends, numbers and updates you need before you complete your business plan. Theme and content will be communicated by HSMAI Region Europe
November 2018: RevenueManagement Educational
TBA: Theme and content will be communicated by HSMAI Region Europe Revenue Management Advisory Board
