After the successful meetings in Amsterdam before the summer we would like to invite you to the 3rd RevenueProfs session (2017) on September 26th at theÊDutch Design Hotel ArtemisÊin Amsterdam.
The program will be as follows:
| 13:30-14.00 | Arrival & registration |  |
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| 14:00-15:00Ê | Pricing beyond Rate Parity The doÕs and dontÕs about pricing and how pricing can boost your profitability. By Joanna Schrder: VP Revenue Management, Deutsche Hospitality and member of HSMAI Region Europe Advisory Board |
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| 15:00-15:30 | ÊCoffee break and networking |  |
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| 15:30-15:50 | Roundtable discussions Ð Session 1 Concurrent sessions held by specialists in their field, on the following 3 topics: |
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| 1.Shifting revenue share from OTA to direct Ñ Strategies to increase direct bookings
Even shifting just a few rooms per day from OTA bookings to direct bookings can make a big impact to your hotelÕs profits. But how can hotels implement a successful direct booking strategy? There is more to it than simply setting up a hotel website. In this roundtable, weÕll talk about key strategies that hotels need to know to boost direct bookings. Specifically, weÕll cover website and booking engine optimization, and how to use the same tactics that OTAs use on their own websites to increase bookings. WeÕll also discuss how digital marketing plays an important role in the sales cycle and how to use it to direct traffic to your own site instead of OTA sites. by John Power, VP of EMEA Sales at Travel Tripper |
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| 2.ÊOTA Insight – Navigating the changing distribution landscape
Using Smarter data insights to optimise pricing and revenue strategies across online channels. by Thierry Collard, Business Development Manager Benelux & Nordic Countries, OTA Insight |
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| 3.ÊÔTrue customer relationship management:Êthe key to your guestsÕ loyaltyÕ
In this roundtable discussion, weÕll discuss how leveraging data within a CRM can pave the way for hoteliers to improve communication channels, learn more about their guests with every interaction and ultimately, drive brand loyalty. by Keith Povah, Sales Manager EMEA, Cendyn |
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| 15:50-16:20 | Roundtable discussions Ð Session 2 A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice. |
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| 16:20-16:40 | Roundtable discussions Ð Session 3
A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice. |
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| 16:40-18:00 | Drinks and networking |  |
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We look forward to welcoming youatÊDutch Design Hotel ArtemisÊbetween 13.30 and 14.00. The program starts at 14.00.
See you there!
Best regards,
Rob van der Beek
Chairman RevenueProfs Taskforc
