In Featured, HSMAI, Marketing, News items, Travel

You are invited to an afternoon event in Oslo at THE THIEF Thursday November 30th and in Stockholm (TBA) Thursday December 7th

The events will take place from 3PM to 6PM

Topic: Brand Intimacy in Hospitality – How to create closer connections with customersÊ

ByÊManaging Partner for MBLM Scandinavia, Kristiane Blomqvist

As Managing Partner for MBLM Scandinavia, Kristiane Blomqvist is focused on helping organisations leverage their brand to respond quickly to todayÕs challenges. She is a seasoned brand strategy professional and entrepreneur who is passionate about transformation and enthusiastically explores the impact of the brand on business processes and growth. With 20 years of experience in New York, London and Stockholm, she has worked across a range of industries, with clients such as VisitDenmark, SBE Hotels, Amadeus IT,ÊTrelleborg, PwC, UBS, Telefonica, Siemens and Nordic Cryobank Group.Ê

Prior to joining MBLM, Kristiane was a VP of Strategy at Sterling Brands and, before that, she worked at Prophet Brand Strategy in London and FutureBrand in New York.ÊKristiane has a Master of Science in integrated marketing communications from Northwestern University and a BS from Copenhagen Business School. She speaks fluent English, Danish, and Swedish and is conversant in French. She is now based in Stockholm.Ê

After the presentation we will have Q&A followed by drinks and snacks.

Sign up for Oslo here. Its free for HSMAI members to attend:

Sign up for Stockholm here. Its free for HSMAI members to attend:

 

About MBLM:ÊMBLM is the Brand Intimacy Agency. Founded in 2004, we are an independent global network of 9 offices dedicated to elevating company strengths and creating resilient brands thatÊlead, inspire and endure by nurturing strong connections with customers. OurÊresearch and thinking on Brand Intimacy, a new paradigm that leverages andÊstrengthens the emotional bonds between a person and a brand,Êhas recently been published as a manual for the modern marketer.

About HSMAI Region Europe:ÊHSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927.ÊThe Hospitality Sales and Marketing Association International (HSMAI)ÊRegion Europe is the European arm of the organisation.ÊHSMAIÊRegion Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industryÕs leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

Please visit us at:Êhsmai.eu

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